Netflix has seriously clever way of hooking you into personally watching something

Netflix users have just discovered how the steaming giant gets you to watch something and they are seriously shocked.

While many may assume the app simply suggests films may like based on what you’ve previously watched, it’s far cleverer than that and adapts its content to you.

Even more incredibly, the streaming site can do this in real-time thanks to a clever algorithm developed by boffins at the streaming brand.

Instead, eagle-eyed viewers have noticed that different thumbnails for the same show will appear on different accounts – but why is this?

Well, the streaming site tailors artwork based on your like and your viewing habits previously in order to get you to watch more content.

Surprisingly, the algorithm will even find thumbnails of actors you like – depending on what content you’ve watched previously.

While it’s not a perfect system, Netflix has kept adapting their algorithms to become more and more specific over time.

Previously, the brand just relied on users’ viewing habits and adjusted thumbnails to match their tastes.

However, the streaming giant has begun to use AI to fill in the gaps in user data with something called ‘contextual bandits (yes, you read that right).

This is why you may have noticed new artwork for the same show, depending on what you’ve been watching that month.

It continually adjusts the thumbnails and will present a home page layout based on what will most appeal to you in a bid to keep you watching.

So the next time you see the dreaded ‘are you still watching’ title come up, don’t feel bad for binge-watching - after all, the science is against you.