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Griselda lorry spotted 'sniffing lines' off road in bizarre Netflix stunt

Home> Entertainment> Netflix

Published 17:21 30 Jan 2024 GMT

Griselda lorry spotted 'sniffing lines' off road in bizarre Netflix stunt

A lorry promoting new Netflix series 'Griselda' has been spotted 'sniffing lines' on the streets of France

Joshua Nair

Joshua Nair

A lorry has been spotted - and I'm not kidding - 'sniffing lines' off the road in the street.

It has been branded as a publicity stunt for Netflix's new series Griselda, which stars Modern Family's Sofia Vergara as cocaine godmother Griselda Blanco.

Take a look at the bizarre marketing ploy below:

I bet you thought that you'd never see a cocaine-fuelled lorry making its way down the street.

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But as fate would have it, we've now all seen a large vehicle roll down a road, not leaving a speck of powder behind.

Griselda has been one of Netflix's best received shows so far in 2024, seemingly taking the spotlight from Fool Me Once.

The series follows the rise of 'Cocaine Grandmother' Griselda Blanco as she builds her drug empire after moving from Colombia to Miami in the 1970s.

Blanco was known as a cold-blooded ruler, killing several people who got in her way, including her husbands, though she did also enjoy a good party and sexual encounter here and there.

Griselda only came to our screens on 25 January, and already boasts a score of 88 percent on Rotten Tomatoes, and 7.5/10 on IMDb.

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But Netflix seems to have felt this isn't enough, and has gone a step further with their marketing.

The Griselda truck was spotted sniffing lines off the road in broad daylight.
Netflix

The lorry was filmed sniffing lines of what we can only assume is salt/sugar/gravel off the roads of France.

There were several lines of the stuff strategically placed for the lorry to roll over and vacuum up into its tank, grabbing the attention of the on-looking public.

'GRISELDA' was displayed on the side of the lorry in huge, golden letters to highlight what was being advertised. Not exactly subtle.

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Simply posted with a caption of numerous question marks on the official French Netflix account, they simply commented 'The Griselda series is available' below the bizarre video.

To call it unique form of marketing would be an understatement, but it has got a lot of people talking about it online.

The lorry had the name of the show plastered across the side in this odd stunt.
Netflix

People in the comments were quick to share their thoughts on the 'cocaine truck'.

Disclaimer: These are all translated from French.

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One user said: "Weird to suck sugar through a straw"

Another commented: "WTF is this."

A third shared: "Griselda likes sugar a lot I think."

A fourth added: "Not very subtle, but effective."

If this is the push you needed to check out the series, Griselda is now available to stream on Netflix.

Featured Image Credit: Netflix

Topics: Netflix, TV and Film, Twitter

Joshua Nair
Joshua Nair

Joshua Nair is a journalist at LADbible. Born in Malaysia and raised in Dubai, he has always been interested in writing about a range of subjects, from sports to trending pop culture news. After graduating from Oxford Brookes University with a BA in Media, Journalism and Publishing, he got a job freelance writing for SPORTbible while working in marketing before landing a full-time role at LADbible. Unfortunately, he's unhealthily obsessed with Manchester United, which takes its toll on his mental and physical health. Daily.

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@joshnair10

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