The Mandalorian Surpasses Stranger Things As America's Most In Demand Show
OK, so it's not actually coming out in the UK until next March, but the Star Wars TV series The Mandalorian - available on Disney+ - has already become the most in demand streaming show in the USA, ending a 21-week-long streak at the top for Netflix's Stranger Things.
That's not bad, given that the new streaming service has only been available for a short amount of time.
In that short time since The Mandalorian has been out, fans have been flocking to the show. It's set five years after the events of Return of the Jedi and, while most predicted it to be a success, few could have foreseen exactly how crazy fans were going to go.
According to data from research firm Parrot Analytics, it's now the most in-demand show across any platform, as well as being the most demanded digital original, too.
If you're looking to catch it, unfortunately you'll have to wait until March 31 2020 to do so in the United Kingdom.
Well, if you want to do it without breaking the law, anyway.
Disney+ has relied on a weekly release strategy, rather than allowing fans to build. That seems to have stoked support by keeping fans in anticipation of each weekly episode.
So, to avoid confusion, demand isn't the same as subscriber numbers. Obviously, Netflix is still massively bigger than Disney+.
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In fact, it's based on demand expressions for a title within a market. It's a pretty niche measurement, but it is one that means a lot within the industry.
Demand for The Mandalorian has tripled in comparison to the first week it was out. It's broken the 100,000,000 average daily demand limit, whatever that means.
Still confused? Well, that's pretty normal. It's bloody popular though, that's all you need to know.
In a report, Parrot Analytics said: "While demand is a metric that should not be confused with subscriber numbers, this is a strong indication that the Star Wars series is driving a lot of sign-ups to the fledgling Disney+ service."
As well as being the most in demand digital streaming show, defeating more established titles like The Crown, The Handmaid's Tale, and The Man in the High Castle, it is also taking on some of the biggest broadcast shows going.
Shows like Saturday Night Live, Rick and Morty, and SpongeBob SquarePants couldn't even keep up with the success of the show.
There's a long way to go yet, but it looks like Disney+ is going to do alright.
Featured Image Credit: Disney+
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