Disney series WandaVision is officially the most popular TV show in the world right now, having shot up to the top spot earlier this month.
According to Parrot Analytics, a data science company that measures audience demand, the show has become the most in-demand TV show across all platforms.
Forbes reports that Parrot Analytics noted that, while WandaVision suffered from 'somewhat lackluster viewing metrics, bouncing between the number 7 and 35 spots worldwide', it eventually landed as the second of third most in-demand series after its third episode was released on 22 January.
On episode five came out on 5 February, the show was then thrust into the top spot, winning the title of 'number one series worldwide'.
Parrot Analytics cited the show's weekly release schedule as a key reason behind its increasing popularity, as opposed to the bingeable, whole-season format many other shows now use.
Wade Payson-Denney, insights analyst at Parrot Analytics, said: "When we see a binge release series like we do on Netflix, we're seeing demand skyrocket at first for like a week."
Payson-Denney added that Netflix shows including Cobra Kai and The Crown were examples of shows that have done the opposite, saying: "They really pop up at first but quickly trail off. It's a quick hit for these streamers. Whereas with weekly release, we see popularity gradually build over time, especially for a show like The Mandalorian and WandaVision."
Starring Elizabeth Olsen and Paul Bettany, the series and follows Marvel Comics characters Wanda Maximoff - aka Scarlet Witch - and Vision, picking up after the events of Avengers: Endgame.
Olsen recently spoke to E! News about why she enjoys acting out the relationship dynamics between Wanda and Vision in particular.
"I think we get to see them try and be your average married couple, desperately," she said.
"And we get to see them become parents. We get to see lots of colours of their relationship from love and responsibility and respect and maybe some secrets and maybe some things that wrap up... maybe we get to witness their first disagreement and things like that. So it's, you know, it's a fully fleshed out relationship which is different than what we saw on the in the Marvel films."
Bettany added: "I think Wanda and Vision connect at the right and good parts of themselves. That's what makes them such a strong unit."
Watch WandaVision now on Disney+.