Why Adam Thomas won't keep any of £100k cash prize for winning I’m A Celeb All Stars
Adam Thomas has been crowned I'm A Celebrity: All Stars King of the Jungle for 2026 – but here's why he may not be keeping the prize money.
After spending weeks couped up in the South African jungle last September, Thomas reunited with fellow finalists Craig Charles, Mo Farah and Harry Redknapp to find out who the public had picked as their winner – with the Waterloo Road actor coming out on top.
What prize do I'm A Celebrity: All Stars winners receive?
Like in the main series, being crowned King or Queen of the jungle sees the campmate seated on a wooden throne and handed a flower crown and sceptre for their work, alongside the addition of a £100k cash prize.
And while the 37-year-old will be able to keep his crown and sceptre, an honour which regular campmates do not, he won't be keeping the prize money.
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Here's why.
Of course, none of the campmates who sign up to I'm A Celeb walk away empty-handed; each cast member is paid an appearance fee alongside the exposure they get from appearing on the show. However, there isn't an added financial bonus for winning.
The £100k prize is instead a donation to charity, with the winning campmate being able to select a cause close to their hearts.
For example, 2023 winner Myleene Klass donated her winnings to Save the Children UK, a charity which the 48-year-old has worked with extensively in the past.
"I am proud to donate my @imacelebrity Prize money of £100,000.00 to @savechildrenuk," the singer said of her winnings last year.
"I’ve been an ambassador for 11 years in which time I’ve travelled the globe helping STC. The things I have seen will stay with me forever.
"I’ve seen for myself, this money will go far. The mouse tails and rotten tofu were worth it."
While Thomas is yet to announce a chosen charity to receive the funds, the actor has previously volunteered support for causes such as the Manchester Remembers charity football game. He also speaks openly about his experience with chronic pain and rheumatoid arthritis on social media to raise awareness.
Thomas has since thanked fans for crowning him an I'm A Celebrity camp 'legend', sharing his gratitude on social media.
Taking to Instagram, the actor wrote: "I walked through this journey with my heart first, no matter what came my way…It was not always easy, there were moments that could have broken me, but I stayed true to myself and that is something I will always be proud of."
Thomas then appeared to reference his relationship with campmates Jimmy Bullard and David Haye, adding: "I have realised that when people try to dim your light, it says more about them than it ever will about you."
Haye's behaviour towards Thomas caused controversy, with several fans accusing the boxer of bullying, accusations which he has since denied.
Meanwhile, a bushtucker trial bust-up between Thomas and Bullard was also a contentious topic during the live final, with the footballer accusing ITV of editing the moment to show the actor in a favourable light.
"I absolutely threw him under the bus; I get it. I'll wear that," Bullard said of the moment.
"But what I don't stand on is someone being abusive, aggressive and intimidating. I don't stand on it.
"You were there, you had front row seats, you didn't show none of the C-bombs."
Security were later forced to step in after the show, when Bullard approached presenter Ant McPartlin outside the studio.
Topics: Im A Celebrity, TV, ITV
Brenna Cooper