South Park brutally roasts Logan Paul’s Prime Energy drink in latest episode

Logan Paul just got brutally roasted by South Park, with the irreverent comedy series taking aim at the influencer's drink company in its latest special.

South Park: Not Suitable for Children landed on Paramount Plus yesterday (20 December) and one of its many targets was Prime, the energy drink company owned by Paul and KSI.

When Prime was released in the UK last year, it sparked a major frenzy amongst fans of the influencers-turned-entrepreneurs.

The energy drink - which comes in five flavours: Orange Mango, Strawberry Watermelon, Blue Raspberry, Lemon Lime and Tropical Punch - saw people queuing at 6am outside Aldi and driving hundreds of miles to get their hands on a bottle.

Now, the company has been savagely mocked in a way only South Park can.

In a clip from the special, Clyde Donovan watches an influencer called Logan DeDouche - who looks suspiciously similar to Paul - promote his drink brand 'Cred' online.

South Park Studios/Comedy Central

"The most important thing is just to be yourself," LeDouche says. "When I feel like I can't be myself, that's when I need a hydration drink that'll pick me up - that's when I need Cred!"

The spoof also took aim at the drink's over-the-top marketing campaign, which included Paul jumping out of a plane with a bottle of Prime in his hand.

"Drink Cred, or you're a piece of s***!!" it says.

And, it even referenced the controversy surrounding the drink, which could be harmful to the influencer's young fanbase, despite cans stating that it's for people ages 18 and up.

"Drink Cred at your school today!! Not intended for children," the narrator in the clip says.

X/@ksinews_

Ahead of the special's release, posters promoting the episode featured Kyle Broflovski and Kenny McCormick drinking from pink CRED bottles alongside the text: "Hey kids! Get CRED!"

Upon learning that South Park was going to include a nod to Prime, KSI took to X/Twitter to share his elated reaction.

"LMFAO NO WAY," the celeb wrote in all caps.

And, it appears Paul has also seen the funny side of the roast, reposting a tweet about the parody online.

Fans of the show also took to the social media site to share their opinions.

One user wrote: "South Park really just does whatever they want," alongside a laughing emoji.

Another said the show 'consistently delivers comedic brilliance.'

And a third commented: "Would be funny if they recreated this IRL."