Featured Image Credit: YouTube/macerly
Topics: Social Media, YouTube, Money
Brenna Cooper
Viewers have been left shocked after a content creator shared a breakdown of much money she made from a video which gained 10 million views.
We all know that influencers who are successful in finding their niche and audience can make serious amounts of money, with creators able to make thousands from their posts if they have the following.
Coupled with the lavish PR gifts and sponsorships you'd imagine that being a successful influencer means that you live a pretty charmed life.
However, your income can vary massively depending on the type of content you make and the platform you post on - with influencer Maddie Borge proving this point in a YouTube Shorts video.
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Sharing a video titled 'How Much YouTube Paid Me For My 10M Viewed Shorts', Borge posted a breakdown of how influencers are able to make money on the platform and the amount of cash her content generated.
Borge explained that there are three ways for a creator to make money from their short videos, breaking it down into the categories of sponsorship, YouTube Adsense and YouTube shorts fund.
The Norwegian influencer explained that the most obvious way to generate income from their content is to have a sponsor for their video. Borge explained that the video which she was referring - titled 'How we share a tiny 365ft² apartment' - wasn't sponsored, which puts the grand total of money earnt so far at £0.
Next on the list was YouTube Adsense, with Borge explaining that at the time of filming the video that Adsense was only available to clips watched by viewers on a laptop - which meant she made a total of $10.56 at the time of filming. It was also more than she made for the same video posted on Instagram.
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However, the influencer was quick to clarify the Adsense policy was something set to change, which is 'super exciting' for her.
Last on Borge's list was the YouTube Shorts fund, which she explained was the most profitable of the three. "After some quick calculations the video made me $373," she explained.
This brought her grand total for the clip to $385 (£290), which is a tidy sum for a video lasting 41 seconds but pretty low compared to the amount of times the clip had been viewed.
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Viewers were also shocked by the amount, with one person writing: "300 dollars for 10 million views? thought it would be way more."
"Wow, that's insanely low for that many views," a second person said, while a third added: "I thought you would make 35k."