The Apple AirPods 4 are on offer in the early Prime Day sale - they’re down to one of the lowest prices we’ve ever seen
Amazon Prime Day may not officially kick off until next week on 23 June, but that hasn’t stopped the retail giant from dropping some seriously tempting discounts a week ahead of schedule.
If you’ve been thinking about upgrading your headphones and have had a pair sitting on your Amazon Wishlist for a while, we’ve spotted a too-good-to-miss early Prime Day deal that you’ll regret not getting your hands on.
Right now, the Apple AirPods 4 have dropped to just £79.80 on Amazon, saving you more than £39 off the RRP. Considering Apple products rarely see huge discounts outside of big sales events, it’s a deal worth paying attention to.
Apple AirPods 4
£79.80 (was £119)
Do you need Amazon Prime to get the deal?
Usually retailing for £119, Amazon has slashed the price of the Apple AirPods 4 by over 30%, bringing them down to one of the lowest prices we’ve seen this year.
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This offer is currently exclusive to Prime members, meaning you’ll need an active Amazon Prime subscription to take advantage of the discount.
If you’re not currently subscribed, you can become an Amazon Prime member for £8.99 a month, or £95 for the year if you pay annually upfront.
If you’ve never had a subscription before, you’ll be able to take advantage of the 30-day free trial. You’ll be able to bag this early discount and have exclusive access to all the Prime Day deals when the event officially starts next week, without having to pay for the first month.
You’ll just need to remember to cancel your subscription before the 30 days are up if you’ve decided a Prime membership isn’t for you to avoid being charged for the next month’s fee.
Why are shoppers buying the Apple AirPods 4?
Apple's latest wireless earbuds come packed with features designed to make everyday listening easier.
Users can expect improved audio performance, crystal-clear call quality and the effortless pairing experience Apple devices are known for. They're also lightweight enough for commuting, exercising or wearing throughout the working day.
Battery life has also been improved, allowing listeners to enjoy hours of music, podcasts and calls before needing to recharge.
For iPhone users in particular, AirPods remain one of the most convenient headphone options on the market thanks to automatic device switching and easy integration across other Apple products.
When is Prime Day?
Amazon’s annual Prime Day shopping event officially begins on 23 June 2026 and runs until midnight on 26 June 2026.
The sale has become one of the biggest online shopping events of the year, often rivalling Black Friday when it comes to discounts across tech, home appliances, gaming, beauty and fashion.
However, as we’ve seen in previous years, shoppers don’t necessarily have to wait until the event starts to grab a bargain.
Amazon has already launched a number of early discounts, with several products receiving price cuts ahead of the main event. This Apple AirPods offer is one of the standout examples we've spotted so far.
READ MORE: Editor-approved early Prime Day 2026 deals already live
Should you buy the Apple AirPods 4 now ahead of Prime Day?
With Prime Day still a week away, you may be tempted to wait and see whether prices fall even further.
That said, Amazon discounts can be unpredictable, and seeing the Apple AirPods 4 available for under £80 is already an impressive saving against their usual price.
Given the popularity of Apple products during Amazon sales events, stock can also move quickly once shoppers spot a bargain.
If you've been searching for a new pair of wireless earbuds and were already considering AirPods, this Amazon early Prime Day deal is certainly worth a look.
At £79.80, it's one of the strongest tech deals we've seen ahead of Prime Day and a rare opportunity to pick up Apple's latest earbuds for less than £80.
Topics: Amazon Prime Day, Amazon, Amazon Prime
Rosie Floyd