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Subway divides opinion with major change to how you order your sub

Home> Lifestyle> Food & Drink

Published 12:39 25 Nov 2023 GMT

Subway divides opinion with major change to how you order your sub

Ordering your customised sandwich is about to get a whole lot different

Ella Scott

Ella Scott

Subway has announced there are plans in motion to change up your restaurant experience.

That's right, the beloved sandwich shop is about to get a facelift as new technology is expected to be installed imminently - but not everyone is happy.

Speaking about the upcoming changes, a Subway spokesperson said: “We are exploring innovative restaurant design features, including the integration of digital kiosks.

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"This is an exciting opportunity to deliver a seamless journey for all our valued guests. We look forward to sharing more details in the coming months.”

Hot on the heels of McDonald’s, KFC and Canadian coffee chain Tim Hortons, Subway will soon offer self-service kiosks.

So instead of adding lettuce and mozzarella to your Meatball Marinara via a sandwich artist, you’ll be able to fully customise your sub on a digital device.

Subway is expected to install self-service kiosks.
Pexels/Erik Mclean

Much like other outlets, customers will be able to place and pay for their orders on the self-service kiosk.

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The machine is also expected to allow guests to take away their meal or eat it in the establishment.

It's understood that a definite date for the tech update has yet to be announced.

Of course, these do-it-yourself machines are not a new invention.

However, they have recently grown in popularity.

Supermarkets such as Morrisons, the Co-Op and Sainsbury’s currently offer self-service checkouts.

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And you can also find them in high street retailers such as Boots, Superdrug and at various airports.

Many McDonald's and KFC restaurants already have these digital kiosks installed.
YouTube/@petervonpanda

Despite their convenience, grocer Booths has recently announced that it's doing away with the self-service kiosks.

The Northern England chain said that it wants to focus on delivering better customer experience, and that self-scan machines can be impersonal.

Speaking to BBC Radio Lancashire, Booths managing director Nigel Murray said: “We like to talk to people and we're really proud that we're moving largely to a place where our customers are served by people, by human beings.

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“So rather than artificial intelligence, we're going for actual intelligence.”

Social media users have been having their say on these digital screens, and not everyone has the same opinion.

One X (formerly Twitter) user said: “I always get Subway anxiety picking all the toppings when there’s 12 people behind me. Give me a kiosk any day.”

Many social media users are divided over self-service machines.
Pexels/Anna Shvets

"No level of AI is going to help,” said another.

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“Had to go shopping at Lakeside and fancied a KFC so I went up to the counter and made my order,” explained a third.

“And the lady ‘asks cash or card?’ I say card and she (sic) teold me I need to use the computer kiosk to order as they don't take cards at the counter.

“I said to forget it and walked away.”

Featured Image Credit: Anatoliy Cherkasov/NurPhoto/Joe Raedle/Getty Images

Topics: Food And Drink, Money, Technology, Social Media

Ella Scott
Ella Scott

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