People are swapping their nightly glass of booze for a 'calming' drink that's gone viral on TikTok.
It's widely known that Gen Z is drinking less alcohol than previous generations, with many reaching for fun and fruity drinks like this one instead of prosecco or beer.
And while you may not know the brand by name, you'll almost certainly be familiar familiar with their oh-so-aesthetic pastel-coloured cans.
The viral brand behind the tasty drinks infused with 'calming' botanicals is loved by everyone from former Made In Chelsea icon Millie Mackintosh to model Ashley Graham.
And raving about its latest launch, one person confessed: "It’s delicious and I enjoy it at the end of a work day a few times a week."
While another said: "Lovely flavour and helps me relax in the evenings instead of a couple of glasses of wine."
What's the drink everyone is talking about?
TRIP has become the biggest-selling drink on TikTok Shop and the hype is showing no signs of slowing down.
Fan favourite flavours like the CBD-infused Lemon Basil and Elderflower Mint are already a hit, as well as the Magnesium-infused Cucumber Mint and Blood Orange Rosemary options.
And drum roll please: the latest flavour to join the brand's stellar line-up is Wild Strawberry.
This juicy concoction of sweet berries, magnesium, chamomile, Lion’s Mane and Lemon Balm is best enjoyed in the morning before a long day at the office, or - like many Brits are doing - swapping in for your ritual evening glass of wine, as per the brand's official website.
What's the hype behind their latest product?
TRIP's latest launch has been created in partnership with Calm.
The mental wellbeing app was founded in 2021 by a pair of British entrepreneurs, with thousands using it to manage stress, anxiety and sleep issues through meditation and mindfulness exercises.
Sleep stories are really Calm’s bread and butter, with some well-known celebrities like Harry Styles, Wicked’s Cynthia Erivo, and DCEU actress Lucy Liu all lending their voices to help you get some well-deserved shut-eye.
Wellbeing kings and queens will be pleased to hear that for every can of Wild Strawberry purchased from the likes of Sainsbury’s, Selfridges and/or Ocado, you’ll receive a free Calm Premium membership.
But that’s not all that is on offer.
How much does it cost?
The cans can be bought in packs of 12, 24 or 48 via the official website from £18,
If you want even more savings, then entering the code ‘SUMMER55’ on the website will see you bagging an extra 10 percent off your first subscription.
This code is valid on all products across the UK website and means you can get up to 55 percent off the business’s game-changing drinks right now.
But be warned: you only have until 11.59pm on August 13 to redeem your single-use code.
Wild Strawberry cans are available on the subscribe and save package, with deliveries coming every four to eight weeks, so your fridge will always be filled with the good stuff.
If you’re yet to have your first sip, then a seven-can strong variety pack is also available to purchase from £18.
Happy sipping! Nab your cans of Wild Strawberry now.
Subscription discount code Terms & Conditions
Discount code: SUMMER55 - expires on 13/08/2025 11:59pm (BST)
Terms and Conditions: Use this code to get an extra 10 percent off your first subscription, across all of our products on our UK website.
This means that you can get up to 55% off our drinks. Only applies to your first subscription product.
Topics: Food And Drink, Alcohol, Gen Z, Shopping, Health
Ella Scott