The CEO of one of the world’s most famous 'sugar dating' sites is so confident in his relationship with his new fiancée, he’s waived his rights for a divorce.
Brandon Wade, 51, is so enamoured with his 21-year-old partner Dana that he’s rebranded his company - Seeking Arrangement - to just Seeking, with the focus being less on sugar dating and more on people seeking genuine connections.
Sugar dating is a term typically used when an older, wealthier person who dates a younger person in need of financial assistance.
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Despite having three failed marriages under his belt, the businessman is confident he’s found his ‘soulmate’ in Dana, and the pair are set to get married this spring.
Up until this point, Brandon’s approach to relationships has run in parallel with the former ethos of Seeking Arrangement.
Previously, the site was known as a place for rich patrons to seek ‘mutually beneficial relationships’ with attractive younger people, typically women.
However, the rebrand is hoping to move away from this connotation, and instead promote itself as the largest platform for like-minded people looking to date and forge relationships on their own terms.
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Speaking about his own evolution in the world of dating, Brandon said: “When I started Seeking in 2006, my dating life flourished. I was arrogant and openly embraced non-monogamy.
“But everything changed when I met my soulmate Dana. The evolution of Seeking now reflects my personal journey.
“Once the world’s largest sugar dating site, Seeking is the place to find great connections, honesty and relationships on your own terms.”
His attitude towards love has certainly changed over the years, having previously claimed ‘love is a concept invented by poor people’.
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In an interview with CNN back in 2014, the MIT graduate said: “There are two reasons people get married: for love and for money.
“Ironically, these are also two of the biggest reasons why people get divorced. Marriage is messy, but divorce is even messier.
“Yet marriage is not the only path to happiness or financial security. An arrangement can provide the same benefits as a marriage without the risk.”
Brandon’s certainly changed his mind, and is now set to get hitched to his soulmate in the coming months - and he has absolute faith they won’t need to file for divorce down the line.
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As for the dating site, Seeking is also creating more of a safe space for its users by partnering with safety apps include UrSafe and FreedomLight to help prevent issues such as sex trafficking.
The site also provides background check verifications for users, and the security uses AI technology in order to protect and monitor profiles.
Topics: Sex and Relationships
Daisy Phillipson