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With Easter just a week away, what better way to celebrate the resurrection of our Lord Jesus Christ than enjoying a batch of novelty deep-fried food?
Well, that's just what you can do in Birmingham, as one of the city's chippies has had the egg-cellent idea of selling battered Creme Eggs for just £1 each.
Speaking to local press, Royston Spencer, who owns Major's, said: "Other chip shops have been doing them for a while, so we thought we would give them a go. Everyone who has tried them has loved them."
But if you don't manage to get your hands on one this year, fear not, as Royston says they will be back next year.
He added: "Yes, every Easter time, just like every Christmas time when we do battered mince pies."
A reporter from Black Country Live went to try out the quirky concoction, and described it as 'heavenly'.
They said: "The best way to describe this amazing creation would be a hot, heavenly, crisp, gooey mess that is simply amazing. Definitely £1 well spent!"
Customers, however, seem to be divided on the idea.
Commenting on Major's Facebook page, one person wrote: "So wrong ! Batter is for chips and sausage, not a creme egg."
While another person became very excited said: "Omg I need one of these in my life."
But of course, Major's isn't the first establishment to venture into the world of deep-fried chocolatey treats.
This bizarre culinary tradition began in 1992 when some bright spark at Haven Chip Bar, in Scotland, decided it was a great idea to dip a Mars bar in batter for the first time.
Since then people have gone deep-frying mad - if it's edible, the chances are someone has tried covering it in batter.
Just last year, Adam's Bay restaurant in Lincolnshire - which also flogs deep-fried Creme Eggs - launched the battered Terry's Chocolate Orange.
Helena Papadamou, 37, who owns the business with her husband Andrew, told the Gainsborough Standard: "This is a new idea and I don't think anyone has done it before.
"It is quite sickly and to be honest I couldn't finish one myself - it is definitely a sharing job.
"It has been received a bit like Marmite on the comments section, however, I am sure if people are brave enough to give it a go they will enjoy what they get."
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