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BrewDog Has Hidden 10 Solid Gold Cans In Packs Of Punk IPA

BrewDog Has Hidden 10 Solid Gold Cans In Packs Of Punk IPA

BrewDog has hidden 10 solid gold cans among its Punk IPA 12-packs, which I think you'll agree is pretty exciting.


If you should happen to pick up one of the rare packs, then you'll actually be getting one less beer than you'd banked on. However, you probably won't be too bothered about that 'cause the golden cans are worth £15,000 ($19,700) each.

As well as the valuable tinny, you'll also get to claim £10,000 ($13,100) worth of BrewDog shares.

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And to top it all off, you'll be invited up to BrewDog HQ in Ellon, Scotland, where you'll be taken on a private tour by founders James Watt and Martin Dickie.

It's basically the premise of Willy Wonka & The Chocolate Factory, but for grown-ups.

Grown-ups who like beer and money.

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The crafty and cunning among you might already be hatching plans to visit your nearest booze shop and pick up each crate of Punk IPA, in the hope of stumbling upon an unusually heavy crate.

However, this is a doomed plan for numerous reasons.

First of all, the golden cans have been distributed among 12-packs available via BrewDog's online shop.

Secondly, the actual solid cans won't be in the crates. Instead, there'll be dummy cans which can be exchanged for the real 24-carat gold cans, which have been produced in partnership with Thomas Lyte, Goldsmiths and Silversmiths.

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So good luck comrades, hopefully you'll pick up the golden ticket/can.

Failing that, you could pick up one of BrewDog's advent calendars instead. There's no chance of finding gold in them, but you're guaranteed 24 beers, which is basically the next best thing.

Featured Image Credit: BrewDog

Topics: UK News, Alcohol, Beer

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Jake Massey

Jake Massey is a journalist at LADbible. He graduated from Newcastle University, where he learnt a bit about media and a lot about living without heating. After spending a few years in Australia and New Zealand, Jake secured a role at an obscure radio station in Norwich, inadvertently becoming a real-life Alan Partridge in the process. From there, Jake became a reporter at the Eastern Daily Press. Jake enjoys playing football, listening to music and writing about himself in the third person.