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Kellogg's Changes Coco Pops Slogan After 10-Year-Old Says It's 'Sexist'

Claire Reid

| Last updated 

Kellogg's Changes Coco Pops Slogan After 10-Year-Old Says It's 'Sexist'

Featured Image Credit: BNPS

Kellogg's has changed its Coco Pops slogan after a 10-year-old girl called it out for being 'sexist' against dads. See, never let anyone tell you that you can't change the world.

Hannah-Marie Clayton spotted the slogan 'loved by kids, approved by mums' on a box of the chocolatey cereal one morning and thought that it was sexist, potentially causing upset to kids who don't have a mum around any more.

So she sat down and penned a letter telling the cereal-makers that her dad James, 47, often makes her breakfast.

Kellogg's has since replied to the letter to tell Hannah-Marie they will be changing the wording, so the slogan will now read: 'loved by kids, approved by parents'.

Credit: BNPS
Credit: BNPS

Hannah-Marie, from Bournemouth, Dorset, said: "My mum was away so I was just with my dad when I saw it on the cereal box.

"It made me think that dads should be included as well because they are important too.

"Also, some people don't have a mum and they might find it upsetting."

Before writing the letter, Hannah-Marie spoke to her parents about the slogan, and they told her she could write to Kellogg's if she felt strongly about it.

In her letter Hannah-Marie wrote: "I feel that quote is sexist, men are also able to make breakfast. My dad does it a lot for me because my mum works away a lot and is not always there for breakfast.

"I would recommend instead of putting 'mums', put parents or carers. It would just mean a small change. In this world today we shouldn't just rely on women."

Wise words from a kid of a 10, I'm sure you'll agree.

However, Hannah-Marie wasn't really expecting Kellogg's to get back to her, so was pretty surprised when a letter came through the letterbox and even more so when she read what the company had said.

"You recently shared your thoughts around the statement of 'approved by mums' on our improved recipe Coco Pops," the letter read.

"I wanted to let you know that we've recently renewed our research and our new pack design will refer to approval from both mums and dads.

"Apologies for any offence caused and thank you for your feedback, which has played a part in our decision to change."

Hannah-Marie's mum Anne-Marie, a cabin crew leader, added: "Hannah-Marie does voice her opinions and asks questions about why things are done in a certain way.

"I work for an airline and I am away quite a lot, so my husband is there for breakfast.

"When Hannah-Marie said she thought the quote on the box was sexist we asked her why.

"Hannah-Marie felt strongly that the 'approved by mums' label should include dads, or even grandparents and carers, so I told her if she wanted to make a change she should write to Kellogg's.

"I provided the stamps and we looked up the address for the customer services team online and she just got on with it.

"When we got home from holiday and found a reply, Hannah-Marie was absolutely delighted. She's not an openly emotional child but she had a very big smile on her face.

"James and I are both very proud of her, as she's only 10.

"I hope it shows her that you can make a difference no matter how big or small if you voice an opinion, even to a large corporation like Kellogg's.

"I think it's important to teach our children that."

A Kellogg's spokesperson said: "We have now changed the wording on our new Coco Pops packs to say 'approved by parents'.

"We agree with Hannah-Marie, dads love to have Coco Pops too."

Topics: Food, UK News

Claire Reid
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