Remember the movie Super Size Me, where Morgan Spurlock ate nothing but McDonald's for 30 days? Well, a dude from Australia dubbed 'The Colonel' is now planning to go over and beyond that feat by eating a KFC Zinger Box every single day for 100 days.
That's more than three months of straight chicken eating, but it's all for a good cause.
Seamus Murphy has been posting a video each day to prove that he's been getting his fried chicken fix on his TikTok account, and he's currently 45 days into the challenge, having received 145,000 likes along the way.
So, every day Seamus gets stuck into a Zinger burger, a regular portion of chips, a pot of gravy and a soft drink.
That equates to around half the adult's necessary daily intake of food, energy-wise. Maybe he's just not eating that much else at the minute?
If he is to go on and complete the full challenge - let's remember he is only just under halfway to the goal - he'll have to eat down 486,000 kilojoules' worth of KFC food.
Take it from us, that's bloody lot.
Admittedly, it's spread over 100 days, but still.
Just to keep things interesting, he also sometimes varies his order by having a large meal, or getting some bacon and cheese added to it, which pushes those intake values up even more.
After five days at it, he revealed that he weighed 66.5 kilogrammes, but on day 19 he said he'd gained a kilogram.
That's not too bad, you have to imagine? Most of us have put on more than that during lockdown, right?
Anyway, he's an athlete, apparently.
He said: "Everyone's saying my arteries are going to clog up. Don't worry about it! She'll be right. My hearts been through a fair bit. In the last 10 years, I've been training for this."
Now, a regular Zinger meal costs AU $11.45 (£6.30), meaning the whole stunt would cost AU $1,145 (£635) if he didn't get mates and well-wishers to sponsor his meals.
In exchange for sponsoring a meal, you'll get a TikTok shoutout.
Remember we spoke about that good cause earlier? Well, while this is all a bit of fun, Murphy also uses his platform to tell his 7,000 followers to check in on their mates, and raise awareness of mental health issues.
He also encourages fans to donate cash to the Black Dog Institute, which is Australia's only medical research institute dedicated to the study of mental health.
Murphy explained: "I don't want people sending me money for food when there's people out there that need money for food more than I do.
"My good mate Dools has a Black Dog Institute page set up for his mullet he's growing. If you donate to there, take a screenshot, send me a private message with whatever you want.
"F***ing shove a drumstick up your a**e, whatever your f***ing request is, we'll go through it. If it's appropriate, I'll do it. If not, f*** it, you donated to a good cause."
That's one way to do it, I guess.