Forget calendars filled with chocolate, gin, or even Lego - Sainsbury's has just launched a 24-day advent calendar filled with cheese.
The £10 calendar contains seven varieties of cheese, including Jarlsberg, Applewood, Edam, Red Leicester, Wensleydale, and Cheddar - there's even a limited edition ginger cheese that just sounds too good to be true. And yes, that's right - it's all for a tenner!
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Ok, so you'll have to keep this calendar in the fridge, which isn't where you'd normally keep them. But on the plus side, its handy book-style design means that after 12 days you can tear it in half to save some fridge space.
This truckle-lovers dream goes on sale in November, so it does give you time to stock up on crackers - I mean, you don't want to be left in an awkward Wallace & Gromit situation where you're all loaded up on cheese with nothing to provide some crunchy texture...
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In fact, the more I think about it, and the hungrier I get for cheese, the more bizarre it seems that it's taken this long to get a cheese calendar on the market - especially since beauty products and booze have been occupying the spaces behind those cardboard doors for years.
The idea was coined by food blogger Annem Hobson - otherwise known by her blogging pseudonym of So Wrong It's Nom - when she created an initial prototype a couple of years ago.
Over 11,000 people signed up to buy a calendar in just four days, and in 2017 the calendar was bought to the wider public thanks to Somerset-based cheese specialists Norseland - since then ASDA also stocked the Ilchester calendar.
Speaking to the Liverpool Echo in 2017, Annem said: "Cheese. I love it. I'd go as far as saying I love it more than chocolate.
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"After searching high and low and discovering there shockingly wasn't already one on the market, I launched a campaign after creating one handmade prototype last Christmas.
"The response was overwhelming with over 11,000 of you cheese lovers signing up to get one in 2017."
Now Sainsbury's is taking a punt at providing some cheesy Christmas goodness - because is it even Christmas if we don't over indulge in cheese?
Cheese addicts are getting a truly unique festive treat this year as ASDA is bringing a white chocolate and salted caramel cheese into the game, just in time for the Christmas season.
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The 90g piece of creamy red tractor farm-assured Wensleydale cheese contains pieces of white chocolate and chunks of gooey salted caramel which we think we call all agree just screams festive cheer - although admittedly it's a leftfield combo.
Yeah, sure, Philidelphia did that Cadbury's flavour a while ago and cheese is a true savoury soulmate. BUT IT'S STILL WEIRD. Suppose we'll have to try it to make up our minds...
Either way, it seems we're pretty set (and ridiculously excited) on the cheese front for this festive season - roll on Advent.
I really, really want some cheese now.
Featured Image Credit: Pexels/SainsburysTopics: Food, UK News, News, Cheese, Tasty