Iceland Cuts The Price Of Its Vegetables To 1p For This Week

If you're a fan of the supermarket reduced section, or perhaps a sucker for buy-one-get-one-free deals, then Iceland will be the shop for you this week as it's reduced its vegetables to just 1p.

Iceland's 'Veg Penny Sale' allows shoppers to pick up a pack of Easter veg for next to nothing, meaning celebratory meals this weekend can be even bigger and more nutritious than before.

The deal is only available online, so you won't be able to find such cheap packs of veg in store, but it includes both fresh and frozen vegetables such as mushrooms, sweetcorn, onions and potatoes. It's really a dream come true for anyone obsessed with their five-a-day.

If you've already got your vegetable intake for the week covered, then you can treat yourself by grabbing a pack of battered onion rings for the 1p deal by entering the code ICE1VEG at checkout.

With most of the veg typically priced at £1, shoppers can be in with a saving of 99p - enough to buy yourself a whippy ice cream a few years ago. Perhaps not so much nowadays.

Iceland shoppers will have a tough choice to make when it comes to selecting the veg, as the deal is limited to one pack per transaction. Customers must also spend at least £35 in order to make an order, though Iceland does not charge for delivery.

The deal is set to run until 11pm on Thursday (14 April), so act fast if you're looking to swap one of your pennies for a bag of goodness. Though it comes to an end before Easter Sunday, when many people celebrate with meals, the supermarket has assured the vegetables included will have a best before date after Easter.

Richard Walker, managing director at Iceland, said the supermarket was inspired to run its 1p vegetable deal after seeing previous success with the promotion at Christmas.

He said: “Our 1p vegetable sale was so popular at Christmas, especially when so many other supermarkets hike up the prices of their roast ingredients, that we decided this was a no-brainer to run it again this Easter.

"If we can help people who are feeling the pinch right now to save a few vital pennies while enjoying the same amazing quality of vegetables, then we’ll have done our job of being the supermarket that shoppers can rely on."

Walker shared news of the deal on Twitter, describing it as the company's 'latest initiative in the fight against the cost of living crisis'.