Coca-Cola has addressed speculation that its popular Coke Zero drink will be discontinued in the UK.
Rumours first started swirling after online retailer Boohoo shared a post to its Facebook page this week, claiming the much-loved beverage was ending its tenure on shop shelves.
The post read: "BREAKING - Coke Zero is being discontinued in the UK."
Understandably, the social media post send Coke Zero drinkers into a frenzy, who took to social media in their droves to articulate their panic.
One penned on Twitter: "WDYM [what do you mean] COKE ZERO IS BEING DISCONTINUED."
"They’re discontinuing coke zero? Nah this is my last f***ing straw," another remarked.
A third claimed: "How are people that obsessed with diet coke when coke zero literally exists get help."
But panic soon turned to relief when Coca-Cola addressed the furore and announced that the carbonated drink was not leaving shop fridges around the UK.
Responding to one tweet, the brand wrote: "We can confirm it’s not being discontinued in GB!"
Not on our watch!
— Coca-Cola GB (@CocaCola_GB) June 22, 2022
It commented under another post asking whether it was being discontinued: "Don’t worry, Coke Zero is here to stay!"
After the brand’s confirmation, fans of the drink rejoiced and responded to news with celebratory gifs.
In a 2020 website post, the brand said that the classic, full-sugar version of Coca-Cola remains as its top-selling product in the UK.
However, the article explained that 43 percent of the cola it now sells is made up of Coca‑Cola Zero Sugar, Diet Coke or Coca‑Cola Lite, which all have less or no sugar, as well as zero calories.
Last month, Coca-Cola Great Britain revealed an update to the style of the bottles in a bid to prevent littering and boost recycling.
In a design move that is reported as being the first for any major soft drinks company, Coca-Cola drinks will soon have attached caps.
The change is set to come into place this month in Scotland and will be seen first on 1.5 litre bottles of Fanta, Coca-Cola Zero Sugar and Diet Coke.
By early 2024, it is hoped all of the company's plastic bottles will have switched to the new design.
Jon Woods, Coca-Cola Great Britain's general manager, stated: "This is a small change that we hope will have a big impact, ensuring that when consumers recycle our bottles, no cap gets left behind.
"As the world’s biggest drinks company, we recognise that we have a leading role to play in pushing innovation and design to produce more high-quality recycled plastic which can be converted into new bottles."
Brands and retailers have been coming up with initiatives to encourage consumers to recycle and reduce plastic waste under the UK Plastics Pact.
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Topics: Food And Drink, News
