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Bunsters Hot Sauce is famous across Australia, and for good reason: it's pretty spicy.
But one rule of good business is the ability to adapt and Bunsters has sure done that with its latest creation.
It's not another condiment, it's alcohol.
Perth-based CEO Renae Bunster decided to turn her iconic hot sauce, S*** the Bed, into a spicy vodka for the masses and people have gone wild.
If you've been knocking back voddy martinis, voddy lime sodas or just straight voddy shots and wondered where that kick is, then you might want to give this a trial run.
A name like S*** the Bed Vodka is certainly... 'enticing', perhaps.
When asked how this creation came to fruition, Renae said: "When I was stuck at home with my kids during the Covid-19 lockdowns in Perth I was having the odd Bloody Mary. Well, OK, I had more than a few."
"The vodka got me thinking, 'How can I make these drinks faster?' Boom, S*** the Bed infused vodka was born!"
To be honest, that's the type of ingenuity we need to see more of during this pandemic.
The revelation has naturally sparked a lot of interest from people on social media. One concerned reader asked whether it was going to be an enjoyable tipple or would it just blow everyone's heads off.
The company replied with: "Hot enough for you to notice, good enough that all you need to do is mix it with tomato juice for an amazing Bloody Mary."
You're able to pre-order a bottle now for $70 and it's expected to start shipping around the country in September or October.
Bunsters is already a big player in the game of hot sauce.
It's number one on the American Amazon listings and has even been featured in Hot Ones, the episodic YouTube programme that invites celebrities to take a seat and open up about their lives while eating unbelievably hot food.
So, if you're a fan of hot sauce, vodka and Bloody Marys then this could soon be at the top of your drinks trolley.
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