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Bonds Launches New Gender-Neutral Range In Australia To Be More Inclusive


Bonds Launches New Gender-Neutral Range In Australia To Be More Inclusive

Bonds Australia has launched a genderless range of clothing to help support people of all identities.

The iconic brand unveiled the line of jumpers, T-shirts, hoodies and tracksuit pants in its Explorer outdoor range ahead of Pride month.

They all come in various sizes and neutral tones and can be worn by anyone.

Bonds said in a statement: "As a brand for all Australians, we think it's important to make everyone feel comfortable - and that starts with the first thing you put on in the morning.

Credit: Bonds
Credit: Bonds

"We offer an assortment of genderless apparel options across our range so our customers can wear it their way.

"We recognise that the future is 'genderful' and want to allow our customers to express their gender and identity in whichever way is most comfortable."

Instead of being specifically designed to suit male or female bodies, like in their previous collections, this Explorer range will drape the same way on everyone.


It can sometimes be a daunting process shopping for clothes for people who are in the non-binary camp or who don't feel clothes suit their body type. This launch hopes to simplify that process by just putting out one type of clothing.

Each item is being sold for $49, which is nearly half price, and it follows the brand's commitment to using recycled materials.

Bonds added: "It's a wild world out there, so this genderless pullover is tough enough to unleash the wild within."

It's not the first time Bonds has done this. Back in 2018, they dropped a genderless collection of clothing for pre-teens.

Credit: Bonds
Credit: Bonds

Big brands have been under increasing pressure to ditch notions of gender in their clothing and just offer styles that work on anyone.

One shopper was so annoyed at children's clothes being gendered in Kmart that she launched a petition calling on the retailer to remove boy and girl labelling.

Sarah Rogers was sick of seeing the shopping giant segregate clothing based on gender and was trying to drum up support to make a more inclusive area.


She wrote on her Get Up campaign: "Young children are told which colours, clothing styles and even interests they are permitted to have through the choices they have available in their respective gender's clothing department.

"Many parents of young boys will tell you their son loves pink, rainbows and flowers but simply cannot wear clothes in these styles like girls do without taking them from the girls' section, which sends them a strong message that the things they like are 'wrong'.

"Similarly, many parents of girls lament the lack of dinosaurs, trucks, and non-frilly styles in the girls' section."

Featured Image Credit: Bonds

Topics: Australia

Stewart Perrie
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