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Cafe Patron Is Being Discontinued Around The World

Cafe Patron Is Being Discontinued Around The World

Manufacturer Bacardí wants to focus on other things.

Stewart Perrie

Stewart Perrie

Cafe Patron is the first choice for many when your friend yells 'should we get some shots?' on those big nights out.

The coffee-infused liqueur is a hell of a lot easier to throw down your throat than other spirits and that's why it's a favourite for people all around the world.

However, those fun moments of downing a row of Patrón XO Cafe with your pals are now numbered.

Bacardí, the company who owns and helps manufacture the legendary spirit, has revealed they are discontinuing Cafe Patron.

The news couldn't come at a worse time as companies get ready to host Christmas parties in two months. What the hell are they supposed to supply en masse for staff at the annual celebration?

Wheatsheaf/Twitter

Patrón Tequila president and COO Mauricio Vergara told The Grocer they are going to focus 'on growing and protecting production and supply of our core super and ultra-premium tequilas'.

"[It's] an incredibly exciting time to be in the tequila business - we are thrilled to see consumer demand for tequila continuing to explode around the world," he said.

"Tequila is seeing rapid growth and incredible momentum - not just in the United States, but it is the second fastest-growing category in value across the globe."

He explained that they will be dedicating all their resources and effort to Patrón Silver, Patrón Reposado, Patrón Añejo and 'other Patrón super and ultra premium variants'. Truly heartbreaking for many.

An insider told The Grocer that the decision to wipe Cafe Patron from our shelves was simply down to sales and profit.

In the UK, sales of Patrón XO Cafe reached nearly £2 million as of mid-May earlier this year. While that might not be large, the NielsenIQ data revealed that was a £550,000 increase since the pandemic began.

There's no word on how long it will take until this delicious bottle of black tequila will be off our shelves but there is no doubt be people all around the world will want to stock up on it.

Inevitably, you can imagine the number of consumers who will then flog bottles of Cafe Patron on eBay and MarketPlace for hundreds or thousands of dollars. Don't be that person.

Featured Image Credit: Costco

Topics: News