A new dating app has thought of a groundbreaking way to match potential compatible lovers through the memes they like.
This dating app invites users to ‘swipe on memes, not people’, matching them by their sense of humour, according to Business of Business.
The concept is simple, swipe right if you’re creasing hard or swipe left if you barely crack a smile and who knows, you might just meet your ideal mate.
Schmooze has a collection of 5,000 memes hand-selected by the squad of meme officers - yes, that is a real job to keep users on their toes while continuing to swipe for matches.
The app’s creator is 27-year-old Vidya Madhavan, who first got the idea of Schmooze when working as an analyst in India while debating on whether to attend grad school in California, according to TechCrunch+.
To help her make her decision, Madhavan cold emailed 10 people she found on LinkedIn who attended business school for their advice.
However, only one replied, and the two began sharing hundreds of emails, all of them ‘fundamentally jokes’.
Madhavan is now married to that man, which, according to her, she says is down to their shared sense of humour.
While speaking with The Daily Free Press, the CEO said memes offer so much more than an image but an insight into who we are and what we find funny.
She added: “Every generation has its own set of social and dating products. There was Facebook back in the day when eHarmony and match.com was the thing.
“Then came Instagram, which had Tinder, Bumble, Hinge as the user base. We want to be the dating app for the TikTok generation.”
She continued: “I would love for everyone to give it a shot, because it’s a new concept.
“Hopefully we can surprise, amaze and excite people a lot more. The memes are getting more exciting.”
According to a 2011 study published in the De Gruyter Mouton, researchers observed more than 3,000 married couples from five countries and found that couples were happier if they found their partners funny.
Researchers found that because humour signals intelligence, it's considered a valuable trait among partners.
So what are you waiting for? Start swiping people.
Featured Image Credit: Alamy Stock Photo. Schmooze