We are fast approaching the most romantic (or loneliest) day of the year: Valentine's Day.
Roses will be overflowing, the chocolates will be devoured, and sweet, beautiful and heartfelt cards will be written and exchanged.
However, if you're still a little bitter about a certain someone then you can honour them on February 14.
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The El Paso Zoo in Texas is offering anyone the chance to name one of the facility's many cockroaches that will eventually be fed to some of the zoo's animals.
The place wrote on Facebook: "It's time to send us the name of whoever's been 'bugging' you - an ex, a boss, or whoever has been a thorn in your side - and we'll name a roach after them in your honor.
"This time around even more of our zoo animals will be involved in the fun, including our fan-favorite meerkats, and we'll stream it on Facebook for the world to see the weekend of Valentine's Day, February 13-14."
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As an added incentive, for every USD$1,000 raised, Zoo Director, Joe Montisano, and select staff, will eat a cockroach.
All the more reason to dedicate your hard earned cash.
This seemingly happens every year in different places around the world; revealing that there is some serious cash to be made from people's hatred.
Last year, the Hemsley Conservation Centre in Kent, UK, launched a similar campaign, where people would fork out £1.50 to name a cockroach.
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It was all for a good cause as the proceeds of the campaign went to helping fund projects at the zoo.
The centre was particularly savage in explaining why people should get involved.
"We are offering the chance to name a cockroach in honour of your worthless ex-'someone' on this special holiday of love," it said in a statement.
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"We are highlighting these 'bottom of the barrel' creatures through our 'name a cockroach programme' (we think adopt is a little too strong, after all - you probably don't want to adopt your ex) to raise money for our projects at the zoo."
Not only would you be able to receive a certificate displaying your ownership of the animal but the ex's name would also be displayed in the enclosure.
Featured Image Credit: Graham Wise (Creative Commons)