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There's A Clever Hidden Meaning In The LG Logo

Anish Vij

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There's A Clever Hidden Meaning In The LG Logo

Branding is one of the most important facets of a multinational business and a lot of thought goes into how customers might perceive their products.

LG is no different and their famous logo is a round red circle with an L and a G in it.

However, what you may not have noticed is there's a secret message hidden in their logo.

Credit: Alamy
Credit: Alamy

Hiding in plain sight, most of us will be able to spot the smiley face within the round badge.

Although, if you look closer, the 'L' can be seen as the nose of the stick figure, while the curved 'G' around the outside creates the look of a smile.

The coincidental smiley face with the two letters is designed to make us feel more attached to the brand, The Sun reports.

The pros said: "These hidden messages help LG to appear more approachable and inviting."


So, the next time your LG fridge is smiling back at you like a flirt, you'll know why.

Brands love hidden messages and the nougaty beauty that is Toblerone has definitely surprised a few.

If you look closely at the golden triangular box you'll see 'Toblerone' written in big red text against a beige background, alongside a mountain, right?

Well, if you look even closer you might notice something else.


if it weren't for a nine-year-old boy pointing out the picture, many of us would still be in the dark.

Twitter user Stephanie shared her son's discovery with the wider world:

That's right, there's a flipping bear in the middle of the mountain. Who on earth put that there and when?


Just goes to show how oblivious we can be to all other concerns when we're thinking about blessed pointy chocolate.

Turns out the sneaky bear is the symbol of Bern, Switzerland, where the delicious chocolate originates from, while the mountain it hides within represents the Matterhorn.

One person said: "I had never seen that!!! Your son is brilliant!"

Another added: "My god. I've been familiar with Toblerone for forty years and I'd never seen the bear (full disclosure: it took me a minute or two to find it after reading your tweet)."


While a third person wrote: "I just blurted out, 'Did anyone know about the Toblerone bear?' And my son replied without raising his head, 'The one in the mountain? What about it?' They know things."

Featured Image Credit: Alamy

Topics: Business

Anish Vij
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