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McDonald's is increasing the price of its cheeseburgers for the first time in 14 years.
The fast food giant has been flogging its much-loved burgers in the UK for 99p, allowing customers to enjoy the meat treat for less than a quid.
However, Maccies has now said that 'just like you, our company, our franchisees who own and operate our restaurants, and our suppliers are all feeling the impact of rising inflation', meaning prices will now have to go up.
From today (Wednesday 27 July), the cheeseburger will increase to £1.19, and over the summer, 10p to 20p will be added to a range of items across menus.
Alistair Macrow, chief executive officer of McDonald's UK and Ireland, said: "At times like this, we know that providing great value is important. Since we opened in the UK in 1974, we've committed to offering great tasting food at affordable prices, and that commitment will not change.
"But, today's pressures mean, like many, we're having to make some tough choices about our prices.
"This summer, our restaurants will be adding between 10p and 20p to a number of the menu items impacted most by inflation. From today, we'll be increasing the price of our cheeseburger for the first time in over 14 years, taking it from 99p to £1.19. Some prices remain unaffected, and some will continue to vary across our restaurants."
He continued: "We understand that any price increases are not good news, but we have delayed and minimised these changes for as long as we could. We will continue to listen to what you want from us and work tirelessly to find solutions to today's cost challenges affecting our business."
In better news though, halloumi fries have been added to menus in the UK today.
The real bombshell of summer 2022 is about to land... pic.twitter.com/XMRrtwB9ss— McDonald's UK (@McDonaldsUK) July 26, 2022
In celebration of Cyprus, Italy and Spain, the halloumi fries are one of eight new Mediterranean-inspired additions McDonald's has added to its menu this summer.
A regular portion of halloumi fries (four sticks) is set to cost customers £2.49, while a larger 'sharing' portion retails at £6.49 - whether or not you share them is up to you though.