Featured Image Credit: Credit: Alamy/McDonald's
Topics: Food And Drink, McDonalds, UK News, Viral, Social Media
Shola Lee
Topics: Food And Drink, McDonalds, UK News, Viral, Social Media
McDonald's has announced a new truffle mayo crispy chicken burger for a limited time only.
Yep, you read that right. McDonald's fans rejoice, because a new burger is being dropped on 30 March.
The Crispy McFillet burger consists of a crispy chicken breast, a sourdough-style bun, lettuce and mayo with a hint of truffle.
It will be £4.19 on its own or £5.59 as part of a meal, but will only be sold in 41 restaurants as part of a trial period.
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That's good news for anyone in the Midlands, because that's where the burger is initially set for release.
Afia Sirkhot, who operates seven of the chain's Midlands restaurants, said: "I’m honoured to be among the first restaurants in the UK & Ireland to offer the Crispy McFillet trial to our amazing customers.
"There is such a fantastic culture here in Birmingham, especially in our young people, so it feels like the perfect audience to taste test this new era for McDonald’s chicken.
"After trying the burger myself, I’m confident everyone will love the new Crispy McFillet as much as my team and I do."
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Like many limited time-only menu items from the fast-food brand, its nationwide rollout will depend on sales.
Michelle Graham-Clare, chief marketing officer at McDonald’s UK & Ireland, said that they 'cannot wait to hear' what customers in the Midlands think of the new item, as per Metro.
"We know how much our customers love our iconic chicken menu items, so we’ve taken our time to get the Crispy McFillet packed with flavour, to really satisfy our customers," Graham-Clare added.
In anticipation for the launch, artist Mist and YouTuber Yung Filly took part in some promo for the menu item in Birmingham.
The event saw a Crispy McFillet van serve a crowd the limited edition burger.
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According to a press release from the brand, the 'Crispy McFillet aims to be the most delicious chicken burger yet!'.
This isn't the only limited edition chicken burger the chain has released this year.
The Chicken Big Mac was released in stores across the UK on 2 February, only to be sold out 'almost everywhere' less than two weeks after its launch, as per the Independent.
The Chicken Big Mac is now gone from stores, and only time will tell if it, or the Crispy McFillet, will take up a permanent spot on the menu.