Aldi's new Christmas advert is out and people have already noticed there's a little joke at the expense of M&S hidden in there.
Kevin the Carrot is back for Aldi's latest Christmas advert in a Home Alone themed caper where he has to defend his home while alone for the holidays.
The popular little vegetable mascot also gets up to all sorts of fun while having the house to himself, and people watching have noticed that Aldi's slipped in a little dig at the expense of Marks and Spencer.
While Kevin's Home Alone homage ends up with him stuck in a snowman and wriggling free as Santa shows up and his family (also carrots) returns home, viewers were more busy laughing at the latest drama in the supermarket feud.
One of the things Kevin got up to while home alone was watching the football, which makes sense as the World Cup is on during the winter for once.
One person branded it a 'genius' move, while another said whoever had the idea 'deserves a massive pay rise and award'.
A third said they 'loved all the digs at what happened earlier this year' as someone else branded the joke 'f***ing brilliant'.
Another declared that when it comes to 'Cuthbert FC vs Colin FC, there's only one winner'.
For those unaware of what this drama between Cuthbert and Colin means, Aldi and M&S ended up having a dispute over Caterpillar cake.
It all started when Aldi released a version of the popular cake called Cuthbert, which M&S said was derivative of their own Colin the Caterpillar.
Most supermarkets have their own version of the caterpillar cake but M&S thought Aldi's version was just a bit too close for comfort.
M&S launched legal action against Aldi, claiming Cuthbert the Caterpillar was infringing on their copyright as the cake looked and was named almost exactly the same.
Remember guys, this is a children's cake we're talking about here. Legal professionals had to put time and effort into working out the details of an argument over cake.
Aldi mocked up some new packaging for Cuthbert, with their chocolatey caterpillar behind bars in his box.
Thankfully, the supermarkets were eventually able to sort things out and reach a settlement, with both caterpillars safely back on the shelves... until they're eating, of course.