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Davide Di Votti, 34, wanted to create something that was shocking, yet able to spread a positive message about inclusivity and equality.
Having had the brainwave of 'painting vaginas and making prints', Di Votti set up a profile on Tinder asking for models for body painting art.
And, believe it or not, he had more than a few successful swipes.
In the end, the professional theatre critic found six models of various ages who were willing to let him paint their vaginas - including trans, lesbian and heterosexual women - before making prints of them.
Creating more than 100 colourful relief prints, the artist then selected around 30 for a touring exhibition.
Di Votti said: "One of my good friends invited me to an exhibition.
"I was surprised by what kind of thing could be exhibited. I started to think that some of these things have no reason. They didn't have meanings.
"I started to think I should do something that is personal and shocking and can transfer some kind of message.
"I was thinking about what could be interesting. I had the idea of painting vaginas and making prints.
"People say that Tinder is a place to find people so I did a profile on Tinder and said what I was looking for.
"I was quite surprised by the matches.
"There are all sorts of models from skinny girls to bigger girls, from ages 20 to in their 40s, and any age and size. It was important to me to have a variety and they were all very different.
"The message for me is that all ladies are ladies."
Di Votti, who lives in Vienna, first appealed for models around a year ago.
He didn't mention the, er, intimate nature of the painting on his Tinder profile, but over in the DMs he was honest with anyone who replied to his message.
Di Votti met those who were up for the unusual task for a coffee, before arranging a second meeting at his apartment for the painting.
"I developed and had new ideas the more I did," he said, admitting he was initially nervous at the start of the second meeting, but soon relaxed.
"They come up, have a shower, they get relaxed and how we do the print depends on the girl.
"I have different techniques.
"They sit down and open their legs and I need to paint on the vagina. How we get the print, it always changes.
"Some of them I put the canvas there, or some the girl puts it there, or another they put the canvas on the back of the sofa and they needed to sit on it.
"I did some research on professional body paints - I didn't want a lawsuit on my hands if someone had an allergic reaction.
"I chose some that will not make any damage. That is not what I wanted to happen and we did tests on their hands first."
After whittling down around 100 prints to the best 30, Di Votti held an exhibition in Berlin before hosting a larger one in Budapest to celebrate Pride week in June.
While he did not name or identify his models, many came to the gallery showing and met each other.
"Many of the women were at the exhibition but nobody knew who," he said.
"Maybe someone would be looking at the exhibition and standing next to the model whose painting they were looking at.
"When you see all the pictures, they are all different, but they are all vaginas and you don't know who is who ,or who is gay or straight or anything else. They are all beautiful in the same way.
"I have changed too. After I worked with a trans lady, I spoke with her about her life and her challenges and before that I didn't know much about what it meant to be trans.
"But when you look at the pictures you can't tell who was born a lady and who was born as a guy.
"In Hungary this is a really, really, really hard topic to discuss and that makes the message important."
Now Di Votti is on the lookout for more models, who he needs to take part in future projects.
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