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YouTuber PewDiePie has apologised after he shared a meme online that was "insensitive" towards Demi Lovato, the pop-star who was rushed to hospital following a suspected overdose on Tuesday.
The Swedish online star shared a meme that appeared to make light of the 25-year-old's situation.
PewDiePie - whose real name is Felix Kjellberg - then went onto his Twitter account to post an apology - well, sort of an apology.
He tweeted: "Deleted meme. I didn't mean anything with it and I didn't fully know about the situation. I realize now it was insensitive, sorry!"
Deleted meme. I didnt mean anything with it and I didnt fully know about the situation. I realize now it was insensitive, sorry!
- ƿ૯ωძɿ૯ƿɿ૯ (@pewdiepie) July 26, 2018
The post that caused all of the trouble was a cartoon strip that was mocked up with Demi Lovato's face. It showed someone asking their mother if they could have some money to buy a burger, but then said that the person "actually buys heroin like a boss".
Not only is that insensitive, it's not even funny.
Luckily, a spokesperson said yesterday that Lovato was "awake and with her family" after her ordeal.
NBC News reported that the spokesperson said: "Demi is awake and with her family who want to express thanks to everyone for the love, prayers and support. Some of the information being reported is incorrect and they respectfully ask for privacy."
The star has struggled with substance misuse issues for several years and is reported to have recently relapsed.
Police were called to her Hollywood Hills home on Tuesday night, where she was found unconscious.
After an anti-overdose drug called Narcan was administered, she was taken to hospital. TMZ reported that the singer had overdosed on heroin, but it has since been reported that no drugs were found at the house, and that there will be no criminal investigation.
The singer herself has also reportedly refused to tell hospital staff what she had taken.
PewDiePie seems to make something of a habit of apologising for his own lapses in judgement. He has been accused of making anti-Semitic comments, as well as using the N-word on one occasion.
Despite that, the popular - although how exactly he is popular is beyond most reasonably minded folk - vlogger still has 15.7 million followers on Twitter.
He also has 63 million subscribers to his channel on YouTube. His channel started as a video game streaming platform, but it has since evolved into more of a live stream of every annoying thought that seems to pop into his head.
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