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Pizza Chain Sends Out Billboard Message To Greta Thunberg In Activist's Hometown

Pizza Chain Sends Out Billboard Message To Greta Thunberg In Activist's Hometown

The pizza chain sent a tongue-in-cheek message to Greta Thunberg following her comments on Jacinda Ardern.

Anish Vij

Anish Vij

A popular New Zealand pizza chain has sent out a billboard message to Greta Thunberg in her hometown in response to her criticisms of Prime Minister Jacinda Arden.

The teenager has previously slammed the Prime Minister of New Zealand on 'not doing anything' in regard to climate change.

And now, in response, the New Zealand company, Hell Pizza, has decided to advertise tongue-in-cheek posters all around Stockholm, in Sweden.

They read: "Greta can go to Hell.

"For 100% carbon neutral pizza deliveries in New Zealand."

After sharing a photo of the poster on Facebook, the pizza company wrote: "We agree there's been a lot of blah blah blah about tackling global warming.

"That's why we put up these ads in Greta's hometown of Stockholm, to let her know all our deliveries are carbon neutral.

Facebook/Hell Pizza

"We hope she can visit us in HELL soon!"

The risque advertisement didn't take long to grab the attention of the internet, with one user commenting: "Absolutely Brilliant piece of marketing."

A second pointed out: "Haha a lot of people are missing the point.

"Hell is carbon neutral which means Greta could LITERALLY go to Hell..... pizza."

Although, a third user clearly didn't agree with the campaign.

"Poor taste Hell Pizza," they wrote.

"I get that you are supporting her, kinda. But you are certainly buying likes from the climate deniers as well. You should ditch this campaign ASAP."

However, a final user concluded: "You need to give your marketing team more money, just saying.

"Whoever came up with this one deserves it lol."


Hell Pizza chief executive Ben Cumming said in a statement to the NZ Herald: "Looking to the future, we want our 75 stores to be even more clean and green.

"This includes a national electric fleet of delivery vehicles, renewable energy within stores, and sourcing more than 95 per cent of food and materials within Aotearoa.

"We hope our story might inspire other businesses to think about their impact on the planet, and we'd love to show Greta what Kiwi businesses are already doing to make the world a better place."

This all came about because of Thunberg's comments to The Guardian in September: "It's funny that people believe Jacinda Ardern and people like that are climate leaders.

"That just tells you how little people know about the climate crisis."

Featured Image Credit: Alamy

Topics: New Zealand, Greta Thunberg, Sweden