Pornhub Campaign Urges People To 'Come Together' To Save Planet

"I want you to empty your sack... and then reuse it, as single use plastic bags can clog up our oceans," for example.

This may not be what you'd consider peak erotica, but every time you watch one of these videos, Pornhub will donate 10 cents (7p) to 2030 Or Bust - an environmental initiative which aims to inspire people to reduce their carbon footprint through simple daily actions.

Porn star and Pornhub ambassador Kira Noir said: "We're excited to educate people in a meaningful way that will not interfere with their regularly scheduled programming on Pornhub.

"Combining two things people really enjoy - sex and sustainability - made the most sense in creating our 'sexstainable' initiative. After all, it's 2021 (finally!).

"It's important for all of us get down to business and come together... literally... to help save Mother Earth."

2030 Or Bust executive director Laughlin Artz added: "We are thrilled to partner with Pornhub in getting the word out that not only is the climate crisis end-able and that we have the power collectively to make that happen, but also that making that difference can be easy, sexy and fun.

"We all want humanity to have a happy ending!"

This isn't the first time Pornhub has launched a campaign to help protect the planet.

In order to highlight how rubbish can ruin an otherwise beautiful scene, viewers initially can't see any of the couples' intimate areas, which are obscured by mounds of trash. But after a few minutes, a cleaning crew begins clearing up the litter on the beach, revealing the pair 'in all of their naked glory'.

For every view, Pornhub donated to non-profit organisation Ocean Polymers, which aims to help preserve oceans by transforming our relationship with plastics and waste.