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Just when you thought 2020 couldn't get any worse, a radio station has decided to play Christmas songs every day for the next four months... despite the fact that it's still summer.
Although you might be bah-humbugging at this news, Bauer Media reckons it has good reason for launching its new pop-up station Magic 100% Christmas.
Available online for this year only, the company says its festive services are needed in order to lift the spirits of those amid what is potentially the crappiest year in modern history.
Tony Moorey, Group Content Director, Magic Radio, told Radio Today: "At Magic Radio we are constantly evolving our offerings and launching innovative new shows and stations to ensure that we reflect our audience's needs.
"With listeners seeking cheer and fun during these challenging times and a strong understanding of how music and Christmas are interlinked, we knew that the next expansion of the Magic brand had to be around the joy of Christmas."
Ronan Keating, Magic Radio Breakfast presenter, added: "2020 has been a hard year for us all - what better way to lift our spirits than bringing Christmas forward a few months?
"One of the most fulfilling parts of working at Magic Radio is to be able to connect with our listeners and bring a smile to their faces, so I can't wait to launch Magic 100% Christmas and turn up the Christmas cheer!"
Yeah, it kind of makes sense - theoretically. But will listening to the same old Christmas songs on a loop really make this year any better? As if we need reminding that summer is nearly gone and we've accomplished nothing.
Still, if you're of the Yuletide persuasion and you just can't wait to hear those jingle bells ringing, you know where to tune in.
The news arrives just days after a shopping centre in Sydney left people baffled after putting up a Christmas tree in the middle of August.
Yes, Australia might be experiencing winter weather right now, but that doesn't mean shoppers at the Queen Victoria Building were ready to be greeted with unusually-festive decor.
Taking to social media, one person wrote: "Apparently there's a Christmas tree up in the QVB. It's still August, isn't it?"
Another added: "I hate to be *that person* but it's August 15 and the QVB already has Christmas decorations up."
I suppose it's not the most wonderful time of the year just yet.
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