A UK pub chain that was planning on selling pints for 6p is now giving them away for free.
Greene King decided to celebrate 70 years of Her Majesty perching on her throne by offering up bargain booze across 400 sites - an admirable way of celebrating, I'm sure you'll agree.
The plan was to sell its IPA for just six pence, as that's how much they would have set you back during the Queen's coronation all those years ago.
All you'd have to do is say the code word '1952' at the bar, and viola, you'd be transported back in time to a world of six pence pints.
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However, the chain has since realised that licensing laws would prohibit such an offer - the upshot being they're now giving them away for free.
A Greene King spokesperson said: "One of the ideas we had was for a promotion in 400 of our managed pubs where customers could buy one pint each of Greene King IPA for 6p today [Monday 30 May] – the same price it was in 1952.
"We thought this was a great way to celebrate this remarkable occasion and we’ve been thrilled at the response from customers.
"However, we have some good news for everyone, which is that we will now be giving the Jubilee first pint of Greene King IPA away free of charge today, as we now understand it's not permissible under the licensing act to charge the 6p.
"Just remember to use the keyword '1952' and check whether your local pub is running the offer."
Cheers, licensing laws.
Just remember folks, it's for today only and you can only have one free pint each.
You can see the full list of participating pubs here.
A special extended bank holiday will see the nation celebrate the Queen's 70-year reign with pomp, pageantry and a party.
On 2 June, Trooping the Colour, the sovereign's official birthday parade, will kick start the four days of festivities, with the expectation the Queen will join working members of the Royal family on the Buckingham Palace balcony.
There will be no ceremonial journey to the service of thanksgiving at St Paul's Cathedral on Friday 3 June, and the 96-year-old monarch will use a different entrance rather than scaling the steep steps.
The Duke and Duchess of Sussex are expected to join members of the monarchy for the event, which is also likely to see the Duke of York make an appearance.
A personal highlight for the Queen will be her afternoon at Epsom racecourse for the Derby - although her three horses have been withdrawn from the race - and that evening Diana Ross, Queen + Adam Lambert and a host of stars will perform at an open-air concert in front of the palace.
The weekend will end with street parties and jubilee lunches held across the country on Sunday (5 June).
Topics: UK News, Food And Drink
Jake Massey