KSI and Tommy Fury are finally set to go at it this weekend.
After months of talk, the YouTuber and the former Love Island contestant will step in the ring on Saturday (14 October) to see who comes out on top.
The jam-packed card also sees Logan Paul look to avenge his fiancée when he goes toe to toe with mixed martial artist Dillon Danis.
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And if the experts are right, it could make them all an absolute fortune.
Speaking ahead of the event, Lee Astley, from Safebettingsites.com, said the hype around the event will see it surpass the reported two million pay-per-view buys Paul's first fight with KSI enjoyed.
Astley believes that KSI v Fury will go way beyond those numbers.
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“Eddie Hearn claims KSI v Logan Paul did around two million PPVs globally in 2019 - well we think that number could be smashed apart this weekend," he claimed.
“Boxing fans are going to be treated to a monumental double header with arguably the two biggest influencer boxers in the world stepping into the ring and the numbers will show it.
"For the last few months all four fighters have been preparing for the fight, both in the ring and on social media.
"A few remarks have been below the belt and we think fans will pay to see it settled once and for all in their droves.”
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However, when you put the fight into the context of iconic boxing moments that have come before it, they will have to go some way to take the top spot.
In the era of crossover events, Conor McGregor's fight with Floyd Mayweather back in 2017 is number one.
The hotly-anticipated bout reportedly took in over four million PPVs, which is absolutely colossal.
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And it made both men very wealthy, with the Irishman said to have made around $100 million from the fight.
In the classic boxing world, though, Mayweather is also top of the tree with his 2015 fight against Manny Pacquiao, which took in around 4.6m buys.
But no matter the numbers, Fury is said to be ready for a proper tear up this weekend.
His dad, John Fury, said he thinks it's going to be an 'old-fashioned punch up', claiming that his son will make the YouTuber 'urinate himself'.
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He told Boxing Social, courtesy of Freebets.com: "We are training for an old-fashioned punch up. There are no rules, it will not be a boxing fight. It will be a punch-up until one submits.
"In a Misfits fight anything can happen, Tommy will grab hold of him [KSI] and punch him until he urinates himself."
Featured Image Credit: Julian Finney/Getty Images/Francois Nel/Getty ImagesTopics: UK News, Sport, KSI, Logan Paul, Tommy Fury, Boxing