Here is the eye-watering amount Snoop Dogg is likely to be paid for his duties as Team USA's honorary coach.
The 'Drop It Like It's Hot' rapper went viral during the 2024 Paris Olympics after popping up at numerous events during the games.
Snoop - real name Calvin Broadus Jr - was spotted hanging out with Michael Phelps, donning a full equestrian kit alongside Martha Stewart to watch the dressage event and even had a stint at carrying the Olympic flame – which of course heavily resembled a blunt.
And now he's back in Milan and ready to do it all over again.
Why is Snoop Dogg at the Winter Olympics?
Snoop's presence at the Milan games isn't a coincidence, as the 54-year-old is Team USA's 'Honorary Coach' for both the Winter Olympic and Paralympic events.
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"Known for his passion for community, mentorship and elevating young people, Snoop will lend his signature humor and heart to help motivate Team USA athletes on their road to the Olympic and Paralympic Winter Games Milano Cortina 2026 and beyond," a United States Olympic & Paralympic Committee (USOPC) spokesperson said of the move last December.
The gig isn't likely to be a cheap one either, with Snoop previously being paid a whopping £390,000 ($500,000) per day for his appearances in Paris, which meant he made a cool £6.6 million ($9million) for his troubles, per NBC.
Meanwhile German-language outlet BILD also suggested the rapper was able to earn as much as £11.78 million ($15 million) thanks to a TV ratings bonus.
His exact fee for the Milan games has not been revealed, however it's likely he will be paid roughly the same for his 18 days in Italy.
While the cost of having Snoop out at the Winter Olympics isn't a cheap one, the USOPC are probably hoping his presence will pull in a younger audience through memes and viral moments.
And he's clearly wasted no time in getting to work, as 'Coach Snoop' has already shared a clip of himself attempting to sled, without much success, on social media.
One can only imagine the sort of hijinks he'll get up to over the next couple of weeks.
While Snoop's official loyalties are to Team USA, this doesn't stop him from mingling with other athletes, as the singer even got a selfie with Team GB's curling team members Jen Dodds and Bruce Mouat after their recent triumph.
"He's just asked for a photo with us, so I'm feeling pretty good about myself," Mouat later told BBC Sport.
Topics: Snoop Dogg, Winter Olympics, Olympics
Brenna Cooper