Now, unless you've been living under a rock, all that anyone seems to be capable of talking about at the moment is Apple's launch of its latest iPhone.
The tech giant officially announced the launch of the iPhone 15 series complete with a brand-new set of features on Tuesday (12 September) but it seems Apple users have noticed some pretty big differences between the devices bought in the UK and the US handsets.
And the difference in question?
It's all to do with an eSIM which Apple describes as: "An industry-standard digital SIM that allows you to activate a mobile data plan from your network provider without having to use a physical SIM.
"You can install eight or more eSIMs on an iPhone and use two phone numbers at the same time."
This effectively means that customers can load up more than just one mobile plan at a time onto their phone without having to go through the faff of physically removing and replacing physical SIM cards every time - something that I'm sure has come in super handy for people with both personal and work numbers, as well as jet-setters who hop onto a different data plan when abroad.
Not only is an eSIM said to be more convenient, but it is also meant to be more secure.
Apple writes: "An eSIM allows you to conveniently and securely activate cellular service without needing a physical SIM card.
"eSIM is stored digitally on your iPhone, which reduces the risk of physical damage, loss, or theft of your SIM.
"Once your eSIM is set up, your SIM card will be deactivated and can be removed from the SIM tray."
"Setting up your eSIM is usually just a matter of turning on your new iPhone and following the onscreen instructions," the company adds.
So, with the exciting new launch of the iPhone 15 series, Apple has done away with SIM cards making it only possible to use eSIM in the States.
The move first came into action with the iPhone 14 last year, while the rest of the globe continued having devices fitted with both a SIM card tray and an eSIM option.
It's just a little over a week away now until folks can get their hands on Apple's latest offering, which will be available to buy on 22 September in the UK.
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