MrBeast has revealed how much he made after sharing his first ever full video to X.
The YouTuber - whose real name is Jimmy Donaldson - had previously snubbed X but made a U-turn after admitting that he was ‘curious’ to find out how much he’d made on the platform.
Despite X owner Elon Musk - who is a friend of MrBeast - urging him to give it a go, the YouTuber had previously resisted sharing his full content on the site because he didn’t think it would bring in enough money to cover the cost of his famously eye-wateringly expensive videos.
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In response to Musk encouraging him to upload a full video to his X account back in December, MrBeast said: “My videos cost millions to make and even if they got a billion views on X it wouldn’t fund a fraction of it :/.
“I’m down though to test stuff once monetization is really cranking!”
X’s ad-revenue-sharing was one of a raft of changes Musk brought into the platform last year - as the name suggests it means that content creators are given a share of revenue from ads that are seen in the replies to their posts.
Despite his initial reluctance, MrBeast appeared to have a change of heart last week and revealed he would be re-uploading his video $1 vs $100,000,000 Car! which he initially posted to YouTube in September, where it’s had more than 200 million views.
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In a post on X, he wrote: "I'm curious how much ad revenue a video on X would make so I'm reuploading this to test it. Will share ad rev next week.”
And it looks like his curiosity was rewarded, as in a new update from MrBeast he’s shared: “MY FIRST X VIDEO MADE OVER $250,000!”
For us Brits, that equates to around £196,800.
But it seems that he’s still not convinced by the figures, as he added: “But it’s a bit of a facade. Advertisers saw the attention it was getting and bought ads on my video (I think) and thus my revenue per view is prob higher than what you’d experience.”
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In typical MrBeast fashion, he’s decided to give away the ad-revenue he pulled in for the video to his fans.
“I’m gonna give 10 random people that repost this and follow me $25,000 for fun (the $250,000 my X video made),” he wrote.
“I’ll pick the winners in 72 hours.”
Right, I’m just off to X to repost MrBeast’s post - see you all there.
LADbible Group has contacted X and representatives for Elon Musk for comment.
Claire Reid