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Amazon Prime Day LIVE: Editor-handpicked deals from Apple to Ninja as early discounts drop

Home> News> Technology

Updated 11:51 6 Oct 2025 GMT+1Published 10:55 6 Oct 2025 GMT+1
Live

Amazon Prime Day LIVE: Editor-handpicked deals from Apple to Ninja as early discounts drop

We're bringing you the biggest Prime Big Deals Day offers as they drop.

This article contains affiliate links and LADbible Group will make a commission on anything purchased

Unity Blott

Unity Blott

Featured Image Credit: Amazon/ LADbible

Topics: Lifestyle, Shopping, Amazon, Amazon Prime, Amazon Prime Day

Amazon’s Prime Big Deal Days are here and there are some seriously good savings to be made this year.

Running across two days (Tuesday 7 to Wednesday 8 October), the event sees thousands of deals rolled out across the site, giving shoppers a chance to bag a bargain in the lead-up to Christmas.

Widely referred to as Prime Day (which actually took place back in July), this year will see up to 40 percent slashed from the likes of Shark, Apple, Ninja and Samsung - and the good news is, some early offers have already landed. You can shop our pick below.

Exclusive to Prime members, if you don’t have a subscription you can sign up for a free 30-day trial here to take advantage of the savings.

Here, we’ve scoured the site to find you the hottest deals going. But beware: once they’re gone, they’re gone!

Our top picks from the early deals so far:

  • Apple AirPods 2 (was £229, now £199)
  • Oral-B Pro 3 Electric Toothbrush (was £100, now £56.99)
  • Xbox Wireless Controller (was £59.99, now £39.99)
  • Dyson Gen5detect Cordless Vacuum Cleaner (was £679, now £599)
  • Shark Clean & Empty Cordless Vacuum Cleaner (was £349.99, now £269)
  • Apple iPad 11-inch (was £329, now £307.97)
7 mins ago12:19

'Must-have' Oral-B toothbrush almost half price in another early deal

Currently down from £100 to £56.99, the Oral-B Pro 3 electric toothbrush comes with one brush head, a sleek travel case, and three brushing modes so you can go from 'just woke up' to 'just left the dentist' in seconds.

With one shopper calling it a 'must-have for sparkling teeth', you'll want to make the most of the 43 percent discount before it's gone.

Oral B pro 3 electric toothbrush
Oral B pro 3 electric toothbrush

£100

£56.99

Shop here


an hour ago11:26

Apple AirPods Pro 2 slashed by £30

They may no longer be the newest kid on the block (the Pro 3 launched last month) but the AirPods Pro 2 remain a favourite with shoppers - and they've currently got 13% off.

They're widely regarded as a solid pair of premium earbuds that block out a lot of noise but still let you hear what’s going on when needed. They’ll link instantly to your Apple gear, and the case even makes a sound so you can find them if they go missing. Normally priced at £229 on Amazon, they're currently on offer for £199 while stocks last.

Apple AirPods Pro 2
Apple AirPods Pro 2

£229

£199

Shop here


2 hours ago10:43

Amazon's newest Fire TV stick gets 43% off in early-doors deal

The newest model in the Fire TV stick range currently has £30 off, in a special offer that will end on on October 14 at 23:59.

A great way of turning a non-smart TV into a smart device, one recent shopper hailed it as "great and fast at streaming. Quicker at loading the higher-def stuff."

You can even add an Amazon Alexa Voice Remote Pro for £19.99 - or an Ethernet Adaptor for £9.99 - as part of the special offer.

Sold? Grab it for £39.99 while you can (normally £69.99).

Fire TV Stick 4k MAX
Fire TV Stick 4k MAX

£69.99

£39.99

Shop here


2 hours ago10:30

Ninja's bestselling woodfire BBQ gets massive £100 off

This electric BBQ and grill has been marked down by almost a third in another limited-time deal ending at midnight tonight (Monday night).

LADbible brand editor Ben Smith says: “If you’re eyeing up the Ninja Woodfire Grill and Smoker, you’re probably looking to dodge the usual faff of lighting a barbie and waiting around in a cloud of smoke while everyone gets hungry. That’s exactly what I wanted and that’s what this thing does. It’s the Swiss Army knife of summer cooking. With seven functions, you’ve got no excuse to cook indoors. Grill, smoke, air fry, even dehydrate or reheat if that’s your thing.”

Ninja
Ninja

£299.99

£199.99

Shop here


2 hours ago10:23

Tefal's 'fast and sleek' air fryer slashed to almost half price

Another early discount here as Tefal's Easy Fry Dual Zone Digital Air Fryer has a whopping 44% off in a deal ending at midnight (Monday night).

Described as 'fast' and 'sleek', it's got so much space that LADbible writer Danielle Fowler managed to cook an entire turkey dinner in it last Christmas. Read her full review here.

Tefal's East Fry Dual Zone air fryer
Tefal's East Fry Dual Zone air fryer

£179.99

£99.99

Shop here


2 hours ago10:13

£35 off Amazon eero 7 Wi-Fi router in early Prime Day deal

The newest model in the eero range, this clever gadget promises faster Wi-Fi for all your home devices - no more black spots.

The eero 7 hasn’t been on the market for long but shoppers are already praising it for being easy to install as well as giving ‘super fast and extensive coverage’.

The Amazon eero Pro 7 is also on offer here.

eero 7 WiFi router
eero 7 WiFi router

£169.99

£134.99

Shop here


2 hours ago10:05

Amazon launches early deals on Amazon devices

In case you hadn’t noticed, Amazon unveiled a bunch of early deals on its own-brand devices (the likes of Echo speakers, Fire tablets, Fire TVs, Fire Sticks, Kindles and Ring doorbells) last week.

The discounts went live on October 1 and will end at 23:59 on October 14 - a full week after Prime Big Deals Day ends. You can read our roundup of the best offers here.

Amazon devices deals
Amazon devices deals
Shop devices deals


2 hours ago10:05

Is Prime Day only for Amazon Prime members?

Yes, only Prime members can take advantage of the official deals and discounts on Prime Big Deal Days.

If you're interested, you can sign up for a free 30-day trial here, which will also give you access to Prime Video (as well as free next-day delivery on millions of items) for the month or until you decide to cancel.

It costs £8.99 per month or £95 per year (but if you're aged between 18 and 22, you can join for just £4.49 per month or £47.49 a year).

Prime Deal Days is back (Amazon)
Prime Deal Days is back (Amazon)
Shop early deals


2 hours ago10:03

When is Prime Day 2025?

Sorry to burst your bubble, but Prime Day has technically already been and gone. The shopping event (which is actually four days) took place between July 8 and 11.

The sale happening this week is called Amazon’s Prime Big Deal Days, although it’s informally referred to as ‘Prime Day’ by many.

Starting at 00:01 on Tuesday October 7, deals will end at 23:59 on Wednesday October 8 and a flurry of early deals are already live.

Happy shopping!

Prime Big Deal Days start this week
Prime Big Deal Days start this week
Shop early deals


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