Samsung brutally slams new iPhone 17 just hours after it's unveiled

Samsung has taken a swing at Apple after the rival tech company unveiled its new iPhone 17 at the conference in California yesterday.

CEO Tim Cook took to the stage at the Steve Jobs theatre on Tuesday 9 September for what was promised to be an 'awe dropping' event, and he spoke about the latest model of iPhone, which will soon be in the possession of every spoilt kid across the world.

While the new device is Apple's thinnest yet, that also makes it one of the most expensive, and people are already divided by the frankly extortionate prices of the standard, air, pro, and pro max models.

Of course, those in America may have to pay even more thanks to Donald Trump's terrific tariffs, which have always threatened to push up the prices of Apple technology. The US are still struggling to work out how to produce the phones in their own country, rather than in China, where some of the harshest tariffs have been imposed.

Tim Cook with the new iPhone 17 (Justin Sullivan/Getty Images)

For all the shiny new colours and technology included in the 5.6mm model, such as Apple Intelligence and iOS 26, there is still one key thing that the phone cannot do, and Samsung were quick to point that out on X yesterday.

The social media account wrote: ""#iCant believe this is still relevant." The post quoted a tweet from 2022 that said: "Let us know it when it folds."

While personally I can't see why having a foldable phone is really all that great, the South Korean company do make a valid point that their American rivals are yet to figure out a way of making their devices even smaller than their normal shape.

The model is the thinnest yet (NIC COURY/AFP via Getty Images)

Apple said: "The latest iPhone models come with tons to love. Helpful Apple Intelligence tools to make your everyday easier. Better performance and reliability with Wi‑Fi 7, Bluetooth 6 and Thread — all enabled by N1, our new wireless chip. Fast and secure connections with 5G and eSIM. And safety features designed to give you peace of mind.

“Our intention was to make an iPhone that feels like a piece of the future, powerful, yet so thin and light it seems to disappear in your hands."

I'd wager that most of you don't really know what most of that means but we will still be queuing up on the 12 September when they are officially on sale. Although, hopefully people don't make the same mistake as the woman who tried to buy $10,000 worth when the original iPhone was first released.