Just when you think world records can't get any weirder, one man has attempted to become the first man in the world to pull a car along using only his manhood.
Oh, and he was on fire too while he did it.
Needless to say, do not try this world record at home (why you would want to, we're not sure, but just saying).
John Stephenson, 50, was set alight before he yanked a French police car which weighed in at two-tonnes some 40 metres (131ft) along a residential street.
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Even using your hands this would be an incredible feat, but the daredevil decided to use his genitals. As you do.
Understandably confused residents in Halifax, West Yorkshire, looked on as he carried out his challenge on Thursday, April 30.
It's not what you expect to see out of your window on a normally sedate weekday afternoon.
Stephenson attached a tow rope to his manhood, before pulling the Renault Clio RS along the road.
The location was the place where ITV drama Ackley Bridge was filmed.
Unsurprisingly, pulling a whopping great car with your bits hurt 'quite a bit' according to the dad-of-three.
However, he insists 'everything was still intact' after the eye-watering feat.
This isn't the first time Stephenson has attempted something this wild.
A martial arts expert and former bare knuckle fighter, his previous challenge saw him pulling a car along using his testicles, and on another occasion he hauled a vehicle while his head was on fire.
He decided to combine the two, and said he wants to raise awareness for some important causes.
Now painter and decorator, Stephenson, who hails from Spalding in Linconshire said: "I've pulled a car with my testicles before and I've pulled a car on fire - so I thought why not combine the both, but this time do it with my penis."
"I won't lie - it did hurt quite a bit."
"But my mind was focused on being on fire and I just ploughed on and pulled it for around 40 metres," he recalled.
It didn't quite go to plan though: "I doused myself in lighter fuel and the wind was against me a bit, so it took a couple of attempts."
"I've got a few marks down there but everything is still in tact so hopefully no harm done," he confessed.
The word 'hopefully' is doing a lot of heavy lifting there, we have to say.
He admits he knows people what people must make of his efforts: "People think I'm a bit mad - but I like to set myself challenges.
"I did my research and nobody in the world has ever done this before," he said, perhaps unsurprisingly.
"There is a serious side to it too - I'm raising awareness of prostate cancer and bullying in schools.
"I'm also raising money for Ruddis Retreat in Huddersfield which provides holidays for families of children with cancer."
He is also the world record holder for managing 300 punches in 30 seconds, while holding 1kg dumbbells in each hand.
Stephenson also holds several other titles through Official Record Breakers for performing six martial arts kicking techniques in less than five-and-a-half seconds, in addition to several for pulling or lifting vehicles.
Jen Thomas