Pub-goers will be able to get their hands on a free pint every week this month thanks to a new scheme.
More than 1,250 Ei Publican Partnerships pubs across the UK are taking part in the 'Here's To The Pub' scheme, which is designed to support the industry amid tightening coronavirus measures and the impact of 'Stoptober' - whereby people go sober for the whole month.
A range of 30 drinks are available under the offer, including beers, wines, spirits, ciders and soft drinks. All you have to do to redeem the deal is register your details at great-british-pubs.co.uk, where you can also find pubs in your area that are taking part.
Nick Light, managing director for Ei Publican Partnerships, said: "It's more important than ever that we support our local pubs in the new "normal" to help the industry to get back on its feet.
"There have been many missed moments over the last few months that would have been spent in the pub. From birthdays and anniversaries to first dates and bank holidays.
"With the curfew and clear guidance on table service and PPE in place, publicans and their teams are continuing to work tirelessly to create safe and sustainable environments so we can get back to enjoying these moments in the pub.
"To encourage people back in, we're running our largest ever initiative and offering pub goers their first drink for free every week in October."
The offer is available until 29 October, with weeks running from Thursday to Wednesday.
After a 10pm pub curfew was introduced in England last month, many pubs, bars and clubs have been trying out new ways of minimising the financial impact. One such method has seen venues opening much earlier and offering discounted drinks to try and get people through the doors.
:tada::tada::tada: WE'RE EXTENDING HAPPY HOUR!! :tada::tada::tada:
You asked, and we have listened. For the FIRST time in Turtle Bay history, from tomorrw Happy Hour will run until 8pm*.
Yep, that's 2'4'1 cocktails from 10am - 8pm. EVERY. SINGLE. DAY. pic.twitter.com/7sOT5iPg0n
- Turtle Bay (@Turtlebayuk) September 23, 2020
Open from 4pm
Half price drinks until 6 :eyes:
- Popworld Liverpool (@PopworldBaby) October 2, 2020
Speaking at the weekend, Boris Johnson said the tightening of measures was needed to counteract a rise in cases, which he admitted the 'Eat Out to Help Out' scheme might have contributed towards.