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Nearly everyone has had the dream where they're caught short in public and end up wetting themselves, right? Of course they have.
"Celebrities, influencers and everyday individuals alike are feigning incontinence in search of the 'wet pants' look," the firm says.
"Here at Wet Pants Denim, we're delivering an identical style without the need to feel uncomfortable.
"Our jeans are individually procured for each order and hand-dyed, ensuring that every pair is one-of-a-kind. We also make hats."
The jeans come in three different styles and colours, with customers able to choose between blue, grey and white - which comes with a particularly sharp yellow stain - all priced at $75.
But if this is a little bit out of your budget, fear not! Wet Pants Denim have got you covered... quite literally.
Instead of buying a pair of the company's jeans, you can send in your own and have thee team work their magic. And all for just $30.
The site says: "We know our pricing isn't possible for everyone, and that you may not need an entirely new pair of jeans.
"In an effort to reach a wider customer base and do our part to reduce textile pollution, we're happy to provide our iconic aesthetic on a pair of jeans that you already own, at a fraction of the cost."
And if you don't want jeans, you can choose from one of Wet Pants Denim's wide range of hats, which also come in a range of designs and colours, from the simple company logo to the slogan 'Make Wet Pants Feel Dry Again'.
They say: "Love the brand but hate the product? These Dad Hats are for you.
"Hats are available in multiple styles with the signature 'Wet Look, Dry Feel' logo embroidered at the front.
"Adorning the inside of the hat is a hand-sewn logo tag to ensure authenticity and serves as a nod to the careful design of our hand-made denim product."
And once you've chosen your items, you can then pay for them in something called 'P***Coins'.
According to the company, and we have no reason not to believe them, this is 'the world's first cryptocurrency developed for the sole purpose of facilitating the purchase of jeans designed to simulate the look of authentic urinary incontinence', and is a 'revolutionary breakthrough in digital retail currency'.
Sadly, however, these items are only available in the US, and the company states that any international orders will be cancelled.
Let's all just hope they manage to expand their operation, eh?
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