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The pub owner, who is called - you've guessed it - Nigel, wants to celebrate the existence of proud Nigels across the UK at the world's first (we presume) 'Nigel Night' to be held in his pub, The Fleece in Bretforton.
Fifty-six-year-old Nigel Smith was outraged to discover that there were no children born in the country recently that were given the name Nigel.
That truly is an outrage.
In honour of - or perhaps to draw attention to - the lack of Nigels in Britain today, he decided that it was time for them all to stand up and be counted.
However, he meant that literally as well as figuratively. He wants them to actually be counted.
So, on 28 September at about 7pm, the world's first and only 'Nigel Night' will commence in his 600-year-old pub and anyone who can prove their name is Nigel will be entitled to a free drink.
Of course, the pub will still be open to people who aren't called Nigel, but any non-Nigels will have to identify themselves as such by wearing a badge.
Smith told the Evesham Journal: "Before it's too late and we become extinct, we felt we ought to have a gathering.
"Let's face it, it's not a popular name but surely there are enough of us to try and create our lasting mark on British names.
"When I was at school people used to think my name was a joke.
"Non-Nigels are welcome to attend but they have to wear a badge saying they are not Nigel.
"Join me for a free drink and let's try and set a new Nigel record, which I intend to submit to Guinness World Records for approval.
"If this goes successful, I'll look at setting up a national gathering."
Imagine, a National Gathering of Nigels.
It could feature such luminaries of the modern world as Welsh rugby referee Nigel Owens, 1992 Formula One world champion Nigel Mansell, Conservative MP for Ribble Valley Nigel Evans, or - if they're really lucky (depending on your political leanings) - even Nigel Farage.
Love him or hate him, he's the world's best-known Nigel, surely?
If you're a disenfranchised Nigel and you've got no plans on 28 September, head on down to Worcester, pick up your free drink, schmooze with your fellow Nigels, and perhaps break a world record.
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