Featured Image Credit: Zach Workman-Brown Linkedin
Topics: Australia
Charisa Bossinakis
XXXX has released a limited line of merchandise to raise funds for flood victims in QLD and NSW.
Their merch will be available until the end of March and 100 per cent of the proceeds will go towards flood relief efforts.
You can purchase everything from t-shirts, baseball caps, bucket hats, socks, stubby coolers and beach towels, which all feature the trendy XXXX logo.
Brand Manager at Lion, XXXX’s parent company, Zach Workman-Brown said donations would go towards GIVIT.org.au, which is a non-profit organisation that works with different charities helping vulnerable people across Australian regions.
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“100% of profits from this limited release XXXX merch range will be donated to GIVIT.org.au to support flood relief efforts in QLD & NSW.
“A little effort can make a difference - there’s not a whole lot of it so get in quick.”
GIVIT currently manages donations and provides essential resources across flood-impacted areas in partnership with the Queensland and NSW governments.
In February, XXXX experienced first-hand the wreckage of the floods after its Queensland brewery was forced to close because it was inundated with water.
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When it eventually reopened last week, director Shane McIntyre took the opportunity to thank his staff for getting the venue ‘back up and running’.
“The last couple of years have tested us in ways we never knew were possible, and when we saw the water level start rising last weekend, we couldn’t quite believe it, but we’re producing kegs of Queensland’s most cherished beer here again today – and we hope everyone who has had a tough week rolling up their sleeves and helping with the clean-up and recovery can enjoy a cold one over the next few days," he said.
Lion said they would continue support customers who have suffered tremendously due to the flooding.
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Queensland Sales Director Patrick Donohue said: “We are committed to working with our customers across the impacted regions in Queensland and NSW over the coming days and weeks to ease the burden they will face in recovering from this dreadful event."
In addition to their merch line, XXXX will also be donating $50,000 to GIVIT, the Australian Red Cross and Lion, who will assist volunteers and staff in helping with evacuations, relief centres, outreach services and support vulnerable communities.