There are a few things that you shouldn't have to be taught as you make your way through this life. One of those things is not to get too close to a bear, as I'm sure it will much prefer having a human as a meal to that lovely bowl of rice that you're holding.
But this man, Naiphum Promratee, was clearly unaware of such sage advice when he saw one such beast in rural Phetchabun province. Naiphum had travelled to the region after monks issued an appeal for help to feed the array of animals that they keep in enclosures.
He leaned against a wall and was allegedly teasing the bear by dangling a bowl of rice over its head, until the animal stood on its back legs and pulled him in.
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Naiphum was reportedly knocked unconscious at some point while the bear was mauling him. Friends up above were screaming and throwing water at the animal to either distract it or push it away.
But the four-legged beast dragged the man into its cage, where it's believed it would have started to eat him. Luckily, a brave person came to the rescue and leapt into the enclosure to save Naiphum. They reportedly hit the bear away with a pole and got two others to get the man out safely.
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Bpae Permpoonsap, from Khon Khao Koo Pai rescue service, said: "We received a report today of a bear attack at 11.10am. The bear was among other creatures being raised by monks at the temple.
"The man had gone to the temple with four or five friends and he was toying with the bear. "It pulled him in and attacked him. We arrived and found the man injured seriously.
"He was lucky to survive and he is in hospital now and able to talk."
His injuries appeared to be pretty horrific - but at least he fared better than Leonardo DiCaprio in The Revenant.
Come on, you just don't tease a hungry bear.
Thailand is home to many tourist-centric enclosures featuring bears and other animals. There are some admirable groups who are trying to rescue the bears to protect them, but in other circumstances, the animals are lamentably kept in less than sufficient conditions.
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