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Woman who runs legal brothel shares brutal reality of job

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Published 10:12 27 Oct 2025 GMT

Woman who runs legal brothel shares brutal reality of job

Catherine De Noire manages one of the biggest legal brothels in Europe

Anish Vij

Anish Vij

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A woman who manages one of Europe's biggest legal brothels has opened up about what it's really like day-to-day.

Psychology graduate Catherine De Noire got into the industry when she was 22 and, around a decade later, she is now 'the highest ranking person' in the company, apart from the owners.

She previously told LADbible that some of her sex workers earn up to $50,000 (£40,000) a month, catering towards a wide range of clientele.

But because it's a legal operation, Catherine insists that her company is just like any other, consisting of paid employees, clients, CRM systems and documentation.

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Staff will clean up and get ready for the next service during closing hours from 6am to 10am.

"It's completely up to them how long they want to work. Some of the women are just coming in for six hours, and then they are done. Some of them want to work 11 hours. They really treat this as a full-time job," she said to PEOPLE.

Catherine, however, brings in extra income from OnlyFans because her pay is 'not too far off from any other managerial position'.

Managing without control

Catherine DeNoire claims to run one of the biggest legal brothels in Europe (Instagram/@catherine_de_noire)
Catherine DeNoire claims to run one of the biggest legal brothels in Europe (Instagram/@catherine_de_noire)

Catherine notes that their sex workers do not work exclusively for them.

“Our sex workers, they are not ours. They don't work exclusively for us. You can't just be like, 'You need to do this, this and this for this amount of money',” she explained.

“In this industry, you can't manage people with the force.”

Safety and security measures

She is not your stereotypical ‘pimp’ (Instagram/@catherine_de_noire)
She is not your stereotypical ‘pimp’ (Instagram/@catherine_de_noire)

The manager said that every room 'has at least one panic button' that is meant to be hidden from customers.

Sex workers and employees 'are trained to be in a room within eight seconds from the time when the panic button is pressed'.

“When [sex work] is illegal ... it becomes very, very dangerous. That's why I'm really happy to work in a place where it's legal,” Catherine adds.

“If we can't handle the situation, which is almost never, we are pretty accommodating to all kinds of situations. But if there is something very extreme, we can always call the police.”

Protecting the women outside of work

Catherine says it's like any other business (Instagram/@catherine_de_noire)
Catherine says it's like any other business (Instagram/@catherine_de_noire)

“I still like to tell them everything about the boundaries, about the safety, that it's completely okay to refuse the customer, how to protect yourself,” she said.

“Just make sure that the money [is] still yours. It's in your bank account, not his.

“I’ve met girls [who] were working for 11 years, and after those 11 years, they had businesses… But it wasn’t written on their names. Then when the boyfriend left, they were left with nothing - seriously nothing.”

Featured Image Credit: Instagram/@catherine_de_noire

Topics: Dating trends, OnlyFans, Sex and Relationships, Europe, Business

Anish Vij
Anish Vij

Anish is a Journalist at LADbible Group and is a GG2 Young Journalist of the Year 2025. He has a Master's degree in Multimedia Journalism and a Bachelor's degree in International Business Management. Apart from that, his life revolves around the ‘Four F’s’ - family, friends, football and food. Email: [email protected]

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@Anish_Vij

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