Every year, kids all over the world rack their brains for the perfect Halloween costume.
What will both terrify and impress the neighbours, making certain they'll come out with the biggest haul of sweets?
These days you've got to be a touch more creative, think outside the box... and that's just what Paul Campbell did when he decided to go trick or treating as the viral 'Toad hair' lad from Ibiza.
Cast your mind back a couple of months, you'll no doubt have seen a photo of Kyle and his mates doing the rounds on social media.
In the snap, the four lads can be seen having a whale of a time on the party island.
Sadly for Kyle, though, it didn't take long for the internet to descend upon him, and more specifically, his barnet.
One person claimed it reminded them of the 'Toad from Super Mario'. Ouch.
Another chipped in: “That kid's barber is evil. Medieval.”
Well, striking while the iron was hot on this particular viral moment, 10-year-old Paul, from Failsworth, Greater Manchester, decided to get in on the act.
In anticipation of All Hallows' Eve, he picked up a nifty looking bag, some shorts, a set of teeth, and, of course, a mean looking wig.
Speaking to LADbible, Paul's mum, Stacey, said there's more to story, because, it turns out that Kyle is actually his uncle.
And to add a little more salt to the wound, the little lad paid him a visit in his costume.
"It was his my idea to dress up as Kyle for Halloween after it exploded on the Internet few weeks back when he went Ibiza," Stacey says.
"We got wig and beard from eBay, the rest we had at home, using vampire teeth with the fangs cut off.
"We went to Kyle's house doing trick or treat, and we never told anyone so we could keep it a surprise."
Luckily for Paul, his uncle saw the funny side and was in stitches after he rocked up at his door.
Stacey added: "He laughed and said he loves it, he couldn't believe we had thought of it.
"He said he thought it was hilarious and Paul pulled it off."
Halloween, we have a winner.