Brooklyn Beckham accused of 'cashing in' on family drama after controversial dig at parents in new advert

Nearly five months ago now, Brooklyn Beckham released a shock, scathing statement following long-running rumours of a feud with his parents.

The 27-year-old accused David and Victoria of ‘endlessly’ trying to ruin his relationship with wife Nicola Peltz and made damning claims. At the time, he said: “My wife and I do not want a life shaped by image, press or manipulation. All we want peace, privacy and happiness for us and our future family.”

And well, it seems that life of ‘privacy’ not shaped around ‘image’ or the ‘press’ includes doing a World Cup advert for a food delivery service that has been interpreted as a savage dig at his parents.

Brooklyn yesterday (15 June) featured in a new ad campaign for DoorDash, shared on his Instagram as he’s accused of ‘cashing in’ on the family feud.

"You’re probably wondering why I’m watching the FIFA World Cup 2026 from home," he says to the camera, before smirking.

"It’s a long story," he continues, chucking several tournament tickets onto a coffee table.

And the ad says: “It’s complicated. More soon.”

Sure, it’s not likely Brooklyn had a say in the timing of the advert, but it’s not exactly taken much for people to speculate whether the former aspiring football, photographer and chef was making a dig at the rift with David and Victoria.

While the comments filled with this, the DoorDash account even waded into the drama, commenting: "We have a guess on why you’re watching from home."

And now a source described as close to Posh and Becks has claimed that the couple have been left shocked over the new ad.

“To do an ad based on estrangement from family as if it’s a joke when his family is devastated and sister and grandparents are inconsolable…” they claimed to The Sun.

“It just seems a tad hypocritical from someone claiming to want peace and privacy and then trying to cash in on it all.”

The source claimed Brooklyn is ‘trading off’ his family using his dad’s footballing legacy despite wanting ‘nothing to do with his family’.

“Brooklyn is absolutely entitled to go and make his own money – his parents laud such ambition – but taking the mick out of a deep-rooted, heartbreaking family situation is not the one,” they added.

It’s reported that Brooklyn has been estranged from both his parents and siblings for over a year, with 14-year-old Harper recently attempting to reach out to her eldest brother.

Well, we’ll just have to wait and see what’s so ‘complicated’ that there’s ‘more soon’ to come from the estranged son who wants ‘peace and privacy’.

LADbible has contacted representatives for Brooklyn for comment.

Timeline of the Beckham family feud

April 2022: Brooklyn and Nicola tie the knot

On 9 April 2022, Brooklyn and Nicola got married in a lavish ceremony in front of 500 guests at her family's estate in Palm Beach, Florida, two years after getting engaged.

Aug 2022: The first reports of a feud between Nicola and Victoria Beckham

Just months after the wedding, media sources were starting to report on a 'full-on cold war' between Nicola and her new mum-in-law.

According to Page Six, 'the build-up to the wedding was horrendous' and they 'can’t stand each other and don’t talk'.

Reports also claimed much of the feud came from Nicola's decision to wear a Valentino wedding dress instead of a piece designed by Victoria's fashion house, but they appeared to quash these rumours.

March 2023: The Beckhams play happy families

In March 2023, the Beckhams seemed to be happier than ever and were posing for photos at Victoria's Paris fashion show.

April 2025: The family rift resurfaces

Two years on, it was reported that Brooklyn and Nicola had snubbed David's 50th birthday party at Cipriani Downtown Miami.

And then, just days later, TMZ claimed that Brooklyn and brother Romeo weren't speaking due to a fallout over Romeo's girlfriend, Kim Turnbull, who had a 'romantic connection' with Brooklyn 'several years ago'.

Cruz later insisted that Brooklyn and Kim had never actually dated, and in May of 2025, Brooklyn and Nicola were nowhere to be seen as the birthday celebrations for David continued.

July 2025: Mass unfollowing on social media

In July 2025, Brooklyn and Nicola unfollowed Romeo and Cruz and vice versa.

August 2025: David and Victoria miss vow renewals

The following month, David and Victoria are reported not to have attended the Peltz-Beckham vow renewals.

And by December that year, it was reported that Brooklyn no longer followed his parents, and they no longer followed him, and the youngest brother was quick to set the record straight.

Dec 2025: Cruz speaks out

Cruz wrote on his Instagram Stories about the claims that he and his family had unfollowed Brooklyn: "NOT TRUE. My mum and dad would never unfollow their son … Let's get the facts right. They woke up blocked … as did I."

Jan 2026: Brooklyn takes legal action

In January 2026, it was claimed that Brooklyn sent a legal letter to his parents, insisting they only contact him via his lawyer; a rule which Victoria is believed to have broken when she 'liked' an Instagram post he made about a roast chicken.

Jan 2026: Brooklyn breaks silence on family feud

In a shock statement posted on his Instagram Stories on 19 January, Brooklyn made some bombshell claims about his family, which included how his parents have tried to 'ruin' his relationship with Nicola, have always 'controlled' his life, and how 'Brand Beckham' comes first before anything else.