How much ‘most beautiful woman at Coachella’ made last year through TikTok
Leah Halton was crowned the 'most beautiful' woman in attendance at Coachella – and, judging by her eye-watering earnings, it certainly pays to be beautiful.
The 25-year-old Aussie achieved her fame through TikTok, after a video of her lip-syncing to YG Marley's song 'Praise Jah in the Moonlight' went viral on the app, racking up over a billion views.
Since then, Halton has been able to build herself a large platform and career through social media, a job which has taken her all around the world.
Halton was recently seen attending Coachella, with the influencer turning heads at the festival with her good looks and stylish outfits.
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So, how much exactly does Halton earn through social media and brand partnerships? A lot, if current estimations are anything to go by.
How much does Leah Halton earn from social media?
According to influencer insight app Hafi, Halton made between $3.1 and $4.6 million (£2.3-3.4m) from her platforms across 2025.
The figures are an estimate calculated from a combination of audience size, engagement time and various platform-specific metrics. So, although not verified, it gives you an insight into how much money can be made when working as an influencer.
Her monthly earnings fluctuate depending on views, with Hafi's estimates ranging from $83,640 (£61,810) to $266,720 (£197,107) across the last six months. Which is still a hell of a lot of money, even on a bad month.
Therefore, the majority of Halton's views (and therefore money) comes through TikTok, where she has close to 16 million followers. This includes cash from monetising videos and sponsorship content.
It's also a hell of a career to have built on the back of a lip-syncing video, so fair play to Halton.
The viral fame also comes with a wealth of experiences, as Halton combined her Coachella trip with an appearance on Logan Paul's podcast, Impaulsive.
It was here that she reflected on what it was like to be referred to as the 'most beautiful woman at Coachella' online – a title which apparently leads to a lot of people sliding into your DMs.
"All of these people that haven't spoken to me in quite a while started reaching out and being like 'Oh my God'," she said.
Halton went on to reveal that a lot of followers had used the situation as an attempt to shoot their shot, none of which were successful.
Revealing that she'd essentially 'stonewalled' everyone who tried their luck, Halton said that she hadn't been impressed by the potential suitors' chat-up lines.
Topics: TikTok, Social Media, Celebrity
Brenna Cooper