Mattel is releasing a Weird Barbie due to popularity from the movie

Mattel is now releasing a ‘Weird Barbie’ to capitalise on the film’s success.

Pre-orders for the odd toy that seems to always be in the splits will be available until August 18.

In the Greta Gerwig film, Kate Mckinnon plays the unconventional Barbie who helps Stereotypical Barbie on a journey of self-discovery following an existential crisis.

But, given the character’s popularity, Mattel announced Weird Barbie is now available.

"Time to get weird. Inspired by her look in @BarbieTheMovie, Weird #Barbie knows what it’s like to play just a liiiiittle too much," the company wrote in a caption to the post.

The toy company also debuted pictures of the new doll based on McKinnon’s likeness, with cut multi-coloured hair, squiggles on her face, mismatched clothes, and snakeskin boots.

Sorry, Astronaut and Olympic Figure Skater Barbie, there’s a new sheriff in town.

Once news broke that Weird Barbie would be sweeping shelves, many were elated, as one Twitter user wrote: “I want the Kate Mckinnon Barbie (also what if they sold her with her other outfits too oh god).”

Another said: “She's so femme lesbian coded.”

While a third commented: “A need.”

However, others were less impressed by Mattel’s latest toy, insisting that ‘Weird Barbie’ isn’t created, she’s made.

One person said: “One is not born a Weird Barbie. One BECOMES a Weird Barbie.”

Another penned: “If they were smart, they would sell a make your own Weird Barbie kit. Weird Barbie can't be bought. She is MADE when you play with her too hard.”

While a third wrote: “I think it's ironic how she's $50 when you could make a Barbie that looks just like her for 1/5th of that price, or even free, assuming you have a Barbie, some markers, and a pair of scissors, with the latter two being VERY common household items.”

Mattel has also released several dolls depicted in the flick, including matching Simu Liu's Ken, Issa Rae's President Barbie, Ryan Gosling’s Ken and Margot Robbie's Barbie in various outfits.

Surely this means we’re getting an Allan doll sometime soon?

Over the weekend, Barbie crossed the billion-dollar mark at the box office, raking in US $1.03 billion, according to official Warner Bros. estimates.

It has also become the first solo female-directed movie to generate more than a billion at the box office.